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Chevrolet Revs Up 2012 CMA Music Festival with multiple consumer ‘hands on’ experiences, additional music activities
CMA and Chevrolet – the Official Ride of Country Music – continue their partnership and bring exciting fan experiences to the 2012 CMA Music Festival, June 7-10, in downtown Nashville.
“Chevrolet has been a valued partner with CMA for seven years and we are excited about what they bring to the Festival,” said Sheri Warnke, CMA Senior Vice President of Marketing and Communications. “Chevy is always thinking of ways to enhance the fans’ experience at CMA Music Festival and this year is no exception.”
Chevrolet starts the week as sponsor of the CMA Global Artist Party, which features aspiring and established Country artists from around the world; that’s followed two days later by The Eighth Annual CMA Music Festival Kick-Off Parade; and The Seventh Annual CMA Music Festival Block Party, which jump starts the Festival events and activities. New to this year’s Festival is The Chevrolet Roadhouse, located in Fan Alley, which will feature appearances by artists and celebrities alike. And throughout the Festival, the Chevrolet Riverfront Stage, always a popular destination, will feature free daily concerts with many of Country Music’s hottest acts on the banks of the Cumberland River.
"Once again Chevrolet will sponsor several Country Music acts - some new, some global, some rising stars - and we're offering multiple vehicle experiences, so fans will have plenty to do, much to discover and a lot to enjoy throughout the CMA Festival week," said Phil Caruso, Manager, Chevrolet National Promotions. "Chevrolet is thrilled to support the Festival Country Music fans love and our customers attend, year after year."
As part of the continuous relationship between CMA and Chevrolet, a private Industry Test Drive will occur on Friday, June 1, with proceeds benefitting the CMA Foundation. For each test drive taken, Chevrolet will donate $25 to the CMA Foundation, which benefits music education through CMA’s Keep the Music Playing campaign.
On Monday, June 4, beginning at 6:00 PM/CT at The Stage on Broadway, Chevrolet will present the CMA Global Artist Party. Featuring the hottest Country acts from outside of the U.S., the CMA Global Artist Party will include Bob Corbett (Australia), Emerson Drive (Canada), Morgan Evans (Australia), Vickie Evans (New Zealand), Adam Harvey (Australia), High Valley (Canada), Lisa McHugh (Ireland) with the legendary Gene Watson, Craig Morrison (Australia), Jess Moskaluke (Canada), Gary Quinn (UK), and Joe Robinson (Australia). Australian husband and wife duo O’Shea return as hosts.
“The Eighth Annual CMA Music Festival Kick-Off Parade” will begin at 11:00AM on Wednesday, June 6, and will feature artists and celebrities riding down Broadway in a variety of Chevrolet vehicles, including vintage Corvettes. The parade will start at 10th Avenue and end at Chevrolet Riverfront Park.
Following the parade, The Seventh Annual CMA Music Festival Chevrolet Block Party will take place at the Chevrolet Riverfront Stage. Free and open to the public, the concert starts at 12:30 PM and includes exciting performances.
The Festival officially begins on Thursday, June 7, when Montgomery Gentry kicks off the concerts at the Chevrolet Riverfront Stage at 10:00 AM. The Chevrolet Riverfront Stage will feature great performances by some of Country Music’s hottest acts. And the shows are free!
Fans in attendance can use Foursquare to check in at Chevrolet Riverfront to unlock special instructions for access to the Chevrolet VIP tent.
Acts that are slated to perform at the perennial hotspot include Wade Bowen, Lee Brice, Laura Bell Bundy, Craig Campbell, Edens Edge, Brett Eldredge, THE FARM, Colt Ford, Larry Gatlin and the Gatlin Brothers, Gloriana, JT Hodges, Steve Holy, Casey James, Jana Kramer, Tracy Lawrence, LoCash Cowboys, Lonestar, Love and Theft, Dustin Lynch, Neal McCoy, Jo Dee Messina, Kip Moore, Craig Morgan, Lorrie Morgan, David Nail, Heidi Newfield, Jerrod Niemann, Oak Ridge Boys, James Otto, Randy Rogers Band, Thomas Rhett, Sawyer Brown, Corey Smith, Sunny Sweeney, Josh Thompson, Mel Tillis, Uncle Kracker, Phil Vassar, James Wesley, and Darryl Worley.
In addition to the hot acts performing on the Chevrolet Riverfront Stage, fans will get an opportunity to check out some of Chevrolet’s most popular vehicles on display at Riverfront Park including the all new 2013 Malibu Eco, all new 2013 Traverse, Cruze, Equinox, Sonic, Volt, 2500HD Realtree Silverado and Camaro convertible.
Chevrolet will also have a booth in the Fan Fair Hall featuring artist autograph signings, vehicle display, free giveaways and singer/songwriter performances.
New this year is The Chevrolet Roadhouse. Located in Fan Alley, The Chevrolet Roadhouse will be a unique downtown destination where fans can experience, create and share the Country lifestyle. Attendees can check out a variety of Chevrolet vehicles, cool off with refreshing iced tea at the Tea Bar, perform, and create personalized and sharable digital concert show prints. The Chevrolet Roadhouse stage will feature performances by artists including Weston Burt, Due West, Erin Enderlin, Flynnville Train, Adam Gregory, Amber Hayes, Imaj, Zack Lockwood, Lucy Angel, Rachele Lynae, Josh Mullins, Gary Quinn, Chase Rice, The Roys, Matt Stillwell, and Jason Thomas.
Fans will also have an opportunity to test drive a Chevrolet. Located on Fourth Avenue between Broadway and Demonbreun Street, the Ride and Drive will take place Thursday through Saturday, June 7-9 from 10:00 AM to 6:00 PM/CT and Sunday, June 10, from 10:00 AM to 4:00 PM/CT. Attendees will be able to test drive a brand new Chevrolet vehicle of their choice including the Volt, Cruze, all-new 2013 Malibu Eco, Traverse, Equinox, Silverado 1500 and 2500HD, Tahoe, Camaro coupe and Camaro convertible.
Tired feet? Chevy will provide Festival-goers a free ride with the “Catch a Chevy” program. Ten Malibu Ecos will be available every day during the Festival between 11:00 AM and 7:00 PM/CT to make sure that fans get from venue to venue in style. Attendees can “Catch a Chevy” simply by flagging down one of these specially wrapped vehicles.
In addition to all of the excitement on the Riverfront and downtown, Chevrolet plans to make some lucky fans’ LP Field experience even better with an opportunity to win a ticket upgrade to the Nightly Concerts with the “Best Seats in the House” promotion. Attendees will be prompted to tweet a photo of their view of the LP Field Stage. A winner will be chosen and will receive a seat upgrade for that night’s concert.
CMA Music Festival is the Ultimate Country Music Fan Experience – a celebration of America’s music that takes over downtown Nashville with non-stop concerts on multiple stages with a vast and varied roster of artists. CMA Music Festival is a four-time winner of the International Entertainment Buyers Association’s LIVE! Award for Festival of the Year (2004, 2006, 2008, 2010).
CMA Music Festival is organized and produced by the Country Music Association. Fan Fair® is a registered trademark of CMA. Chevrolet™ is the Official Ride of Country Music. American Airlines is the Official Airline of the CMA Music Festival. BIC is an Official Partner of the 2012 CMA Music Festival. Bad Boy Buggies are the Official UTV of the CMA Music Festival. Connect with CMA online at CMAfest.com, Facebook.com/CMA and Twitter.com/CountryMusic.
About Chevrolet Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, doing business in more than 140 countries and selling more than 4 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design and high quality. More information on Chevrolet models can be found at www.chevrolet.com.