CMA Fest



Fun & Free

Check out the activities provided by our proud partners for everyone during the 2017 CMA Fest!


The Advance Auto Parts VIP Mobile Tour engages with automotive fans and enthusiasts, promoting Speed Perks rewards. Stop by to win prizes and enjoy a VIP experience.


This is where we come together to raise a cold Budweiser and celebrate the best music in the world! Stop by the Budweiser Country Club for games, photo opps, custom leather koozies, flash tatts, surprise meet and greets and more!

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Come experience Country music in an entirely new way at the never before seen Budweiser Dome! Be the first to see your favorite country stars in a 360 experience with surprise performances throughout the entire weekend. You will not want to miss this! Special performances by  Eric ChurchKip MooreDierks Bentley , Gary Allan and more. Lineup found here!


We think you’re amazing and want to celebrate you being you! We’re partnering with Lady Antebellum to present the first ever You Look Good Beetique- because, you do!  Join us for bites and refreshments, makeovers by Sephora, and hairstyling by The Dry House. Bring your friends! Our BFF Lounge is the perfect place to hang out and expand your girl gang. Plus, we’ll have surprise visits by some of your favorite country artists. Everyone is welcome- just download Bumble and show the app at the door. We can’t wait to meet you, honey!

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Mess up your kitchen and fire up your cooking. Get messy. Get bold. Get Colman’s.
Let’s take cooking a little less seriously, shall we? Not all of us are pros in the kitchen, but who said you had to be? Whether you’re in the kitchen, on the grill, or at your desk you have an opportunity to hot mess around with flavor.

Add that bold Colman’s flavor you love to old and new recipes. Just because it’s not on the ingredient list doesn’t mean it can’t handle a little heat. But how much can you handle?


Cracker Barrel Old Country Store presents free nightly concerts on the Country Roads stage! Stop by the murals in the park to take a selfie or sit in our chair to become a part of our life-size logo!

You can also help raise funds for CMA Foundation by participating in Rockathon. Sit in any one of our 645 chairs around the festival and look for signage to explain how you can count your rocks and help benefit music education. Look out for the Lyft tent and ask how you could get a free ride to Cracker Barrel during CMA Fest!


This summer, Designer Shoe Warehouse is loading up the DSW Shoe Box (aka, a major shoe party on wheels!) and taking some of your favorite brands on the coast-to-coast March On USA Tour.

Stop by the Shoe Box to relax, hit up the photo booth, and check out summer’s hottest styles. Want to know more? Cruise on over to


Visit the Durango Music Spot Stage in Fain Fair X to enjoy daily performances by legendary country music artists. Then stop by the Durango Boots booth right beside the stage to check out our newest Durango styles, have a meet & greet with the country artists, enjoy a photo booth and enter to win prize giveaways where YOU could win FREE BOOTS!

Once you hit Broadway, stop by the Durango Boots tent for more prize giveaways and another chance to win FREE BOOTS!


Come see us at the Firestone Destination Country Truck for all this and more! Meet some of the hottest artists in country music, get a flashy tattoo, take a CountryGram, check out BIGFOOT, and grab some Firestone swag.


The GEICO booth provides a fun place to visit where people can meet the Gecko, enter to win a $500 dollar gift card and take home a little prize. GEICO is saving money for people on more than just car insurance – so come by and enjoy the new gaming experience and don’t forget to call 1-800-947-AUTO, visit, or stop by a local GEICO office to get a free rate quote.


Gildan is helping you celebrate your best moments at this years’ 2017 Country Music Association Music Festival, by being the Unofficial/Official sponsor of your experience. The lineups are set and there is no better place to jam out to the music, than the Gildan stage.

From openers, to headlining talent, the Gildan stage is where it’s at. When you’re not watching the show, you can hang out with your friends at our mock stage, and create the perfect Instagram video of you performing. Then, start trending on Twitter when you show off your custom Gildan concert tee shirt, boxers or briefs in a photo online. We’re taking the concert souvenir to the next level with our custom designed gear that every festival-goer will want to get their hands on. And lucky for you, you can grab one at our Gildan tent. You don’t want to miss experience the CMA Musical Festival at the next level with Gildan.


Come on in and enjoy the comforts of an RV in-between your favorite shows! Relax while you take a tour of the RVs, play some games, and grab free merchandise!


Hallmark Gold Crown Stores and Hallmark Channel have teamed up to bring you an interactive experience as memorable as Nashville itself! Grab a photo in our green screen photo booth, then tune into Hallmark Channel’s Summer Nights movies!

Keep an eye out for country music stars and Hallmark Channel’s most-loved cast members to meet you in our booth! Want to remember this weekend forever? Purchase a variety of Hallmark gifts and Anthem sound cards with songs from your favorite country artists.


Feel the thrill of riding a Harley-Davidson motorcycle, no previous experience required! Stop by the Harley-Davidson display for unique giveaways and to experience our interactive ride simulator which allows you to start the engine, twist the throttle and shift through the gears of a Harley-Davidson motorcycle.


A star-studded lineup at the 2017 CMA Music Festival will be the hottest ticket in town at HGTV’s 3,500 sq. ft. HGTV Lodge. The HGTV Lodge will offer festival-goers the ultimate country music fan experience, including live musical performances by popular artists as well as special appearances by HGTV stars.


Before your taste buds were even born, we were making, creating and perfecting some of the tastiest snack cakes around. And the rest, as they say, is sweet, sweet history. Stop by for games, giveaways, and even a special guest.


Hunt Brothers Pizza has been in Nashville for over 25 years and the Hunt family has had roots in Nashville dating back generations. As a hometown company we know the importance of giving back to our communities and being apart of CMA Fest is a great way to do just that.

There is nothing better than a strong community. We simply want to make the many guests that will visit our great city feel special by giving them FREE slices of pizza. We bring our mobile cooking unit to downtown and prepare fresh, hot pizza and at the same time, we get to share a bit of who we are with all the great fans. It’s our way of saying “Welcome to Nashville”!


IdentoGO is joining forces with CMA to make it easy for music lovers to enroll for TSA Pre✓®, the expedited airport security program. Members experience faster, more efficient screening at participating U.S. airport checkpoints for domestic and international travel by keeping on their shoes, jacket and belt while their laptop and 3-1-1 compliant liquids stay packed.

To enroll at CMA Music Fest, visit IdentoGO’s TSA Pre✓® mobile RV and present a government issued I.D. with proof of U.S. citizenship (i.e. a passport or birth certificate) and a credit card payment of $85 for a five-year membership (that’s only $17 a year!). Once your fingerprint based background check is approved, you’ll receive a KTN (Known Traveler Number) and you’ll be on your way to enjoying not only a faster airport security experience! To pre-enroll, visit


Stop by the IZZE Fusions to try one of the 3 fizzy flavors of the all-new IZZE Fusions, and a create a Fizzy Fusion of your own!! IT JUST IZ. #IZZEFusions


“Taste of Tennessee” invites visitors to come out and tour the nation’s oldest registered distillery from outside the Jack Daniel’s Hollow. Visitors get to see (and smell) whiskey dripping slowly through charcoal and the new oak barrels used in maturing Tennessee’s finest whiskey. The Experience is open to all fans, 21 years old and up, for tours free of charge. Stop by the Jack Daniel’s Experience for interactive engagements throughout the weekend!

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It’s your turn to be a star! Don’t miss the Jergens® & Curél® Wet Skin Moisturizer Shower Karaoke in Fan Fair X. You’ll get the chance to sing country hits in our Karaoke booth and make a music video of your performance to share. Plus you’ll have a chance to win an autographed guitar & get free Wet Skin® Moisturizer samples – while supplies last!

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KRAVE Jerky is proud to sponsor CMA Fest 2017. Stop by our KRAVE Air-stream for complimentary samples, photo booth, fun activities and a place to sit back and unwind.

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The Lyft activation zone is the perfect place to learn more about the Lyft app, and how to use it for transportation around Nashville during the festival. Get help downloading the app from the friendly Lyft team, and you may even be able to get a special prize or discount!


Play a song on our Jam Stage and automatically be entered to win a Martin Dreadnought Junior each day of CMA Fest! Enter to win hourly prize draws for Martin T-shirts, hats, and strings. Check out and play a full line of Martin guitars and ukes in our tent. Stop by to hear great talent on the Jam Stage and get your photo taken in the Martin Guitar photo booth. See you there!


Play a song on our Jam Stage and automatically be entered to win a Martin Dreadnought Junior each day of CMA Fest! Enter to win hourly prize draws for Martin T-shirts, hats, and strings. Check out and play a full line of Martin guitars and ukes in our tent. Stop by to hear great talent on the Jam Stage and get your photo taken in the Martin Guitar photo booth. See you there!


Visit Maui Jim sunglasses onsite & enhance your #CMAFest experience with premium PolarizedPlus2 sunglasses!

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M&M’s wants to help you say thank you to our troops! Visit the M&M’s tent to write a letter and send a personal video message to the troops and help us reach 1 Million Thank-Yous.

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Big and Rich “Bring the Party” will kick off the 2017 festivities Thursday with special guests DJ Sinister & the Country Fried Mix and Cowboy Troy. Additional performers include Deana Carter, Billy Ray Cyrus and Country Music Hall of Fame members The Oak Ridge Boys, presented by Nash Icon.


Nitto Tire is driven by passion and innovation. We create tires for those who are enthusiastic about their vehicles. Stop by to see the latest products, show vehicles and fan giveaways!

Papa Johns

Come get a piece of your favorite pizza, Papa John’s, at the mobile kitchen! We can’t wait to see you!


Visit the Roper booth and get decked out in western apparel, boots, sandals, and hats! Spend $150 and receive a Roper duffel bag. Check back for the full autograph schedule from your favorite artists!

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SiriusXM The Highway presents Saturday with Dan + Shay, Hunter Hayes, High Valley and RaeLynn, with additional performances by newcomers Cale Dodds, Ryan Kinder and Bailey Bryan, all powered by Warner Sound.


For spring/summer 2017, Skippy is hitting the road to spread the fun and remind kids and moms that snacking should brighten your day, and PB Bites is the perfect snack to do it. The tour kicks off with the Skippy Yippee Squad showing up at festivals, sporting events, and, generally anywhere kids and parents hang out, with the goal of giving out 1 million high fives in exchange for a free, delicious sample of the new PB Bites. All summer long we’ll be a high-energy, mobile cheer-squad, on a mission to perk up hungry kids with high fives and peanut butter goodness.

SmithWorks Logo 2017

Both born in the heartland and raised on hard work, dedication and appreciation for celebrating life’s simple pleasures, Smithworks and Blake Sheltoncame together to create an award winning American Made Vodka.   Now available in Nashville, stop by our “Vodka Country” booth to snap a photo on the Smithworks front porch, kick back and enjoy a cocktail with friends, or challenge our Smithworks team to a game of corn hole!  Here’s to Here Nashville! 

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The SPAM® brand is hitting the road for another year bringing big flavor to America’s backyards and kitchens to demonstrate the SPAM® Sizzle. The SPAM® Tiny House of Sizzle is sharing delicious dishes and complimentary recipe samples to showcase the delightfully simple ingredients of this iconic brand! Throughout the weekend, CMA Fest attendees can taste SPAM® in its finest form, purchase merchandise, capture a SPAM® Selfie, and pay thanks to Convoy of Hope for their partnership throughout the tour.


Stop by the Springer Mountain Farms Funky Chicken Photo Booth and take home a FREE souvenir photo to help remember your trip to Nashville for the CMA Festival! Pick up product coupons, learn more about our great tasting chicken and enter for your chance to win a Freezer Full of Chicken delivered to your door! (*contest winners must live within the 48 contiguous United States).


Don’t miss out on the hottest sauce in town. Visit the Texas Pete® booth to experience Texas Pete – Drama for Your Mouth. Fans have the chance to prizes with games for the entire family.

Visit the booth each day to register for your chance to win one of our many giveaways including the Texas Pete’s Chevy Truck or tickets to the 2018 CMA Fest in the Texas Pete® Summer of Flavor Giveaway. The Texas Pete Girls are back and will be passing out FREE samples of Texas Pete sauces along with custom Texas Pete bandanas. This year’s Meet and Greets will include: Corey Smith, Hayley Orrantia and Kasey Tendall. If you can’t make it inside then be sure to visit Texas Pete outside for more chances to win and see the Texas Pete® Chevy truck up close.


Come by the Texas Roadhouse booth for your chance to pick various free swag items and even get a chance to see some of country music’s rising stars!


The Textron family empowers adventurers, explorers, and warriors all over the world with advanced machines. And we’re proud to be part of the family. That legacy of power, performance, and precision engineering is built into every Textron Off Road vehicle, including the game-changing, 80HP Stampede 4×4. It’s a family tradition.


TIDAL is back at the CMA Fest for a 3rd Year. Stop by our booth, get some free merchandise and hear the difference of High Fidelity music streaming. Come experience our platform and learn more about why you should be a TIDAL member!


Nashville’s BEST sightseeing tour will add to your CMA experience by letting you experience Nashville’s amazing history.

With our 15 stop hop on/hop off tour of Music City, you can take in the amazing sites such as The Parthenon, Marathon Motorworks, Bicentennial State Park, Historic Music Row and many others.  Take the opportunity to see the city that many country artists call home.  Stop by our ticket booth located in front of 201 Broadway to pick up your Old Town Trolley swag!

Sara Evans will headline Ladies of Country Friday. Also performing are songstresses 3 Girls Rock into a Bar featuring Kelleigh Bannen, Ruthie Collins, and Natalie Stovall; Danielle Bradbery; Kellie Pickler; and Aubrie Sellers, hosted by media partner WKRN-TV, ABC’s Channel 2 Nashville.

World Market

Unique, Authentic, and Always Affordable: Cost Plus World Market is a shopping adventure like no other! Visit us in stores and online and discover eclectic, authentic treasures from all over the globe. Find everything you need for Summer entertaining, décor, gift giving and more! Stop by our booth to discover great giveaways, fun games and contests, meet your favorite country artists each day and other surprises.

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XFINITY Fan Fair X wouldn’t be complete without our very own X1 Challenge. The bus is rolling into town to show fans how X1 gives you access to music and exclusive content right on your TV. The artists are stopping by to check it out too – we have a special meet and greet planned each day. Plus, we have challenges and live demos so you can see for yourself how XFINITY stacks up. Hope to see you there!

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With almost 60,000 employees, U.S. Customs & Border Protection (CBP) is the largest federal law enforcement agency charged with keeping terrorists and their weapons out of the U.S., while facilitating lawful international travel and trade. As the world’s first full-service border entity, CBP takes a comprehensive approach to border management and control, combining customs, immigration, border security and agricultural protection into one coordinated activity. CBP is hiring Border Patrol Agents, CBP Officers, Pilots and Marine Agents. Come and check out the CBP booth in Fan Fair X and in the streets of Downtown Nashville.

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You are invited to the exclusive CMA tasting of the all-new flavors of 1893 From the Makers of Pepsi Cola. Samples will be offered of the boldly blended colas by Pepsi’s finest “soda sommeliers”