Partner Activity Guidelines and Confirmations

Welcome! Thank you for joining us for the Ultimate Country Music Fan Experience, the 2017 CMA Music Festival! This partner page will be your resource for all of your onsite activation needs. You can track key dates, view important documents. Should you have any questions about the details of your activation, please contact your account manager.


Below you will find deadlines and key dates leading up to the CMA Music Festival. Please keep in mind that all dates are subject to change, and that not all deadlines apply to all partners.

Date Project
April 21 Logo and pre-approved web copy due
April 28 Partner Activity Confirmation due
Proposed Activation Plans due to CMA
Certificates of Insurance due to CMA
Final day for INDOOR/FFX partners to input needs into Marcato
May 8 Freeman begins accepting partner shipments at discounted rate
May 5 Last day to submit Trip Winner information to CMA
May 12 Final day for OUTDOOR partners to input needs into Marcato
May 19 Last day to order large quantities of ice (50+)
May 24 All artist meet & greets inside Fan Fair X due to CMA
May 31 Freeman deadline to receive partner shipments to warehouse at discounted rate
June 2 Last day for Freeman to receive Street Squad items




Coming Soon

  • Safety & Evacuation Plans
    • Shelters Quick Sheet
    • Riverfront Safety Quick Reference Guide
  • Exhibitor Booth Assignments: Outdoor & Fan Fair X
  • Media Guidelines
  • Road Closures
  • Ice Order Details


Graphic Assets