Country Music Association Expands Presence on Music Row

Country Music Association Expands Presence on Music Row

NASHVILLE – The Country Music Association announced plans today to relocate corporate offices to Music Row in 2016.

“This is a very exciting opportunity for CMA on several levels,” said Sarah Trahern, CMA Chief Operating Officer. “This move allows us to consolidate our day-to-day staff and TV production team under one roof while still providing a state-of-the-art event space for the industry.”

CMA intends to sign a 10-year lease with Panattoni Development Company for 27,000 feet on the first and second floor of the 35MSE (Music Square East) building, currently under construction at 35 16th Avenue South. CMA and SESAC will share the five-story office space, which was designed by Tuck-Hinton Architects (designers of the Country Music Hall of Fame and Museum).

“We welcome the entire CMA team into our project at 35MSE and are honored to be part of their growth plans and future,” said Whitfield Hamilton, Panattoni Regional Partner. “We have attempted to create a unique business venue and scale for those who want to work on and be part of The Row, and we appreciate the opportunity to be The CMA’s new home.”

“The agreement allows us to have a presence on historic 16th Avenue,” Trahern said. “CMA was founded in 1958 to advance Country Music around the world and this is an important step in the evolution and strategic growth of Country Music’s premiere trade association.”

CMA moved into its current offices at 1 Music Circle South in 1991, when the Association had 15 employees, one television show at the Grand Ole Opry, and Fan Fair was held in the racetrack infield at the Tennessee State Fairgrounds. Today, CMA has grown to include 48 full-time staff members and a full calendar of events domestically and internationally. In addition, CMA has a production team of 15 employees who work on CMA’s three annual television properties. Until now, they were housed in a separate, rented office space. As part of the agreement, Panattoni will acquire the current CMA building.

Trahern added, “Housing our television production in the same building as our Events, Marketing, and PR departments makes sense strategically – especially as the future growth of our television properties is influenced by Marketing and partnerships.”

Another advantage to the new space is the ability to continue to host industry events including artist performances, industry celebrations, press conferences, and No. 1 parties, which are currently held in CMA’s cramped atrium.

An important part of CMA’s mission is to celebrate success in the industry and having a top-notch event space for the industry was important. Access to secured parking was another consideration. Currently half of CMA’s work force navigate street parking each day, which also makes attending events and Board/Committee meetings at CMA a challenge.

“We are entering a new era for the Association and this expansion on Music Row provides the infrastructure, visibility, and security necessary for us to continue to grow and serve this community,” Trahern said.

About Panattoni Development Company: Founded in 1986, Panattoni Development Company, Inc. is one of the largest privately held, full-service development companies in the world. Panattoni operates from 24 offices in the United States, Canada, and Europe. Since inception, Panattoni has developed more than 200 million square feet of space including more than 65 million square feet of build-to-suit projects. Visit www.Panattoni.com.

About Tuck-Hinton Architects: Tuck-Hinton Architects is a full service design firm offering architectural, interior design, and planning expertise. The firm was founded in 1984 with the commitment to provide an outstanding level of both creative design and client service. Its reputation for architectural designs that are innovative and authentic is built on fulfilling pragmatic concerns while delivering unique architectural solutions. The firm’s passion for design has secured Tuck-Hinton Architects some of the most cherished and prestigious projects in the region – the Country Music Hall of Fame and Museum, the Frist Center for the Visual Arts, the Bicentennial Capitol Mall, Nashville Public Square, Adventure Science Center, and the Music City Center. Visit www.tuck-hinton.com

About CMA: Founded in 1958, the Country Music Association was the first trade organization formed to promote a type of music. In 1961, CMA created the Country Music Hall of Fame to recognize artists and industry professionals with Country Music’s highest honor. More than 7,400 music industry professionals and companies from around the globe are members of CMA. The organization’s objectives are to serve as an educational and professional resource for the industry and advance the growth of Country Music around the world. This is accomplished through CMA’s core initiatives: the CMA Awards, which annually recognize outstanding achievement in the industry; the CMA Music Festival, which benefits music education and is taped for a three-hour TV special; and “CMA Country Christmas,” featuring Country artists performing original music and Christmas classics. All of CMA’s television properties will air on the ABC Television network through 2021. Visit www.CMAworld.com.