CMA Industry InSite Series
CMA created the CMA Industry InSite series as a virtual tour through vital corners of the music business, created and conducted as part of the Association’s strategic mission of being a resource for the Country Music industry.
The series began as a member benefit designed to provide information about segments of the music industry in a clear, informative and entertaining way. Due to the popularity of the installments, the CMA Board of Directors saw the importance of sharing these Webisodes with non-members as the organization focuses on becoming an educational resource for the community.
CMA Industry InSite is created by CMA and produced by digital marketing firm, Hi-Fi Fusion.
CMA Industry Insite Episodes Include: Episode 1: "It All Begins with a Song"
Interviews focus on songwriting and music publishing. Episode 2: "The Art of Artist Management"
Features interviews with leaders in mangement, who share wisdom in ways that inform newcomers while enhancing the knowledge that more experienced members have picked up in the business. Episode 3: "The Record Label Machine"
Discusses how a record label works with the different departments highlighted, beginning with A&R and continuing through Publicity/Media, Radio Promotion, Digital Service Providers and Marketing/Sales. Episode 4: "The Music Rule of Law"
Focuses on legal issues including intellectual property rights, digital distribution and more. Episode 5: "The Digital Domain"
Panelists discuss emerging revenue streams, including music apps for mobile phones, social networks and more. Episode 6: "Getting the Show on the Road"
All about touring, including hiring booking agents, promoters and tour managers, as well as different types of contracts. Episode 7: "Riding the Airwaves of Local Radio"
Examines the role that radio plays in an artist’s career and how important relationships are with the program directors, music directors and programming consultants. Episode 8: "Publicity – The Portal to the People"
Touches on the important role of a publicist and how artists interact with the media. Episode 9: "Getting to Know the PROs"
Examines how the three major performing rights organizations — ASCAP, BMI and SESAC — collect approximately $2 billion per year, about 89 percent of which goes to songwriters. Episode 10:"The Rhythm of the Radio Charts”
Discusses why chart success is crucial to an artist’s career as well as the methodology behind the Billboard, Country Aircheck and Music Row charts. Episode 11: "Maximizing Merch"
Explores merchandise design, sales and its importance as a revenue stream as well as the different types of sales outlets for artist merchandise.
Episode 12: "Taking Syndication to the Nation"
Discusses the ways in which syndicated programming are used by local radio stations as well as ways in which recording artists can use syndicated programming for marketing and promotion.
Episode 13: "In The Studio"
Discusses the roles of the record producer and audio engineer as well as all aspects of the recording process, including tracking, overdubs, mixing, and mastering.
Episode 14: "Transmitting Talent – The Power of TV"
Discusses the ways in which of music videos as well as television talk show appearances can enhance an artist's career.
Episode 15: "The Musicians of Music City"
Discusses the differences of a live musician as opposed to a studio musician and how those lines have been blurred over the years.
Episode 16: "Marketing Makes the Music Go 'Round"
Discusses marketing methods and how they have changed over the years.
Episode 17: "Songwriting the Nashville Way"
Covers ways in which songwriters can improve their skills, the importance of co-writing, music publishers, and demos.
Episode 18: "Concert Promoters, Venues and Filling Seats"
Covers every aspect of concert promotion, from finding the perfect venue, to settling the accounts once the show is over.
Episode 19: "Country Goes Global"
Discusses topics ranging from the best territories to visit to some of the challenges faced when embarking on a global tour.