2002 Analysis Highlights

• 35.5% of Country Music listeners reside in the top 25 DMA’s.
  
• Each week, 41,893,000 adults listen to Country Radio stations nationwide.
  
• More radio stations continue to program Country Music than any other format. There are 2139 Country Radio
  stations, followed by 1167 News/Talk and 1136 Adult Contemporary. (M Street Corp., January 2002)
  
• During 2001, Country Music’s radio stations were rated No. 1 or No. 2 in 27 of America’s top 100 markets,
  including Akron, Albany, Albuquerque, Baltimore, Buffalo, Denver, Ft. Myers/Naples, Indianapolis, Johnson
  City/Kingsport/Bristol, Riverside/San Bernardino, Seattle/Tacoma, Spokane, Toledo, Tucson and Tulsa.
  (R&R Vol. 2, 2001)
  
• Airplay Monitors 2001 list of the Most-Played Artists, all formats, showed it was cool to be country. The chart
  boasted 5 Country Music artists in the Top 10. Faith Hill (1), Tim McGraw (3), George Strait (6), Alan Jackson
  (7), and Garth Brooks (9).
  
• Country artists are used in national ads and corporate promotions by a growing list of companies including: Bud
  Light, Coors Light, 10-10-22, Dr. Pepper, Chevy, Dunlop, Easy Spirit/Nine West, Ford Motor Co., GM Card, IBC Root
  Beer, Jerzees, Jim Beam, Mack Trucks, Miller Lite, Slim Fast, Sparkle Paper Towels, Titleist, Tractor Supply Company
  and Wrangler.
  
• Tim McGraw solidified his status as one of Country Music’s top headliners. He had 2001’s top grossing Country
  tour with $23.5 million, which drew more than 662,000 fans. The Brooks & Dunn “Neon Circus & Wild West
  Show” tour ranked second among Country Music acts with $17.6 million.

Download (665 KB)