After Nearly 17 Years, CMA VP Corporate Communications Wendy Pearl Exits to Explore New Ventures with Wendy Pearl Public Relations, LLC Scott Frans January 4, 2017 NASHVILLE – After nearly 17 years, capped by the successful and high-profile celebration of the 50th Anniversary of the CMA Awards and marked by the global launch of “Forever Country,” CMA Vice President of Corporate Communications Wendy Pearl launches her own agency, Wendy Pearl Public Relations, LLC. Having focused on an entire industry for almost two decades, Pearl relishes the opportunity to micro-focus on select clients to develop deeper narratives and meaningful media strategies. “Having started my career in the music industry at an iconic label with a strong individual focus, I find myself really wanting to concentrate on singular careers, brands, and stories,” Pearl said of her decision. “After years of working with networks, syndicators, and journalists across a wide spectrum for the growth of this music I love so much, I now want to help connect individuals and brands with good intentions to great ideas that genuinely reflect their message and products in a way that is organic, honest, and real.” “Wendy has been a key contributor to CMA’s growth over the past 17 years. During her tenure, Fan Fair became Music Fest downtown, the CMA Awards went to New York, and we celebrated the 50th Anniversary of the Association and later the Awards,” said Sarah Trahern, CMA Chief Executive Officer. “Her passion will be missed and we wish her the best in her new endeavor. I look forward to working with her in her new capacity.” The Country Music Association Communications team has achieved tremendous success under Pearl’s leadership. This year alone, their many accomplishments included winning the prestigious Award of Excellence from the International Association of Business Communicators for CMA’s quarterly magazine CMA Close Up; the coverage of the 45th Anniversary of CMA Music Festival; major national exposure for the CMA Foundation and its programs supporting music education for deserving children; the global launch of “Forever Country,” including laying the groundwork for the premiere on “Dancing With the Stars” and a multi-platform partnership with Time, Inc.; as well as unprecedented media exposure for “The 50th Annual CMA Awards” with live, network coverage of the nominee announcement from Nashville on “Good Morning America” and the re-imagining of the genre’s gold-standard CMA Awards Red Carpet. Having spent eight years at The Miami Herald, including participating in their Pulitzer-winning coverage of the Gulf War in 1991, and a stint as a reporter in CNN’s Miami Bureau, Pearl became part of Sony Nashville’s Media & Artist Development Department in 1992, where she oversaw campaigns for Dolly Parton/Loretta Lynn/Tammy Wynette (Honky Tonk Angels), Mary Chapin Carpenter, Waylon Jennings, and Patty Loveless. Pearl also served as the head of Media & Artist Development at Asylum Records, working with Mandy Barnett, Guy Clark, The Cox Family, and Emmylou Harris, before taking on the Communications Directorship at TNN (now Spike). Since joining CMA as Director of Communications in April of 2000, she has watched the organization grow to new heights supporting the growth of Country Music around the globe. Wendy Pearl Public Relations, LLC utilizes her experience to help artists and brands meet their communication needs with creative, strategic plans that engage, connect music to values, and meet the client’s multi-tiered objectives. Visit www.WendyPearlPR.com. She can be reached at Wendy@WendyPearlPR.com.