Little Big Town and MasterCard take you inside Grammy Weekend In Los Angeles

Little Big Town and MasterCard take you inside Grammy Weekend In Los Angeles

Artist: Little Big Town

Brand: MasterCard

 

Partnership Details

Grammy nominated artist Little Big Town and MasterCard are teaming up to support their sponsorship for the 55th Grammy Awards on February 10th, 2013. The band will serve as “on-the-scene” correspondents throughout the GRAMMY celebrations, giving fans an inside look into what it’s like to be a part of Music’s Biggest Night.

“Los Angeles is a distinctive city, one where A-list events, experiences and locations abound,” said Cheryl Guerin, senior vice president, U.S. Marketing, MasterCard. “Priceless Cities was developed purposefully as a means to deliver unique experiences and offers for MasterCard cardholders that help them celebrate all the great experiences cities like L.A. have to offer while also bringing a little more priceless into their daily lives. The GRAMMY Awards provide a perfect opportunity to offer visitors and residents a chance to experience their city the way they want to, and having Little Big Town act as the ‘eyes and ears’ of the ceremony and backstage activity is just another great addition to the experience.”

As MasterCard Priceless L.A. correspondents, Little Big Town will update fans throughout Grammy weekend on Facebook and Twitter, sharing their experience socially and providing fans a unique view into what it’s like to be a Grammy nominated artist.

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By CMA