CMA Music Festival Direct Visitor Spending Reaches New High – $31.5 MILLION

CMA Music Festival Direct Visitor Spending Reaches New High – $31.5 MILLION

NASHVILLE – The 2013 CMA Music Festival contributed a record-setting $31.5 million in direct visitor spending to the local community according to numbers released by the Nashville Convention and Visitors Corp.

“The CMA Music Festival is Nashville’s triple-crown,” said Butch Spyridon, President and CEO of the Nashville Convention and Visitors Corp. “It is the city’s largest festival. It generates the most economic impact and it provides prime time, national network exposure. The event continues to grow and evolve and outperform its record success every year. We are proud to have such a signature event that fits perfectly with our brand in Nashville.”

Originally started as Fan Fair™ in 1972, the legendary event has featured performances by every major star in the format. What started with 5,000 fans in Municipal Auditorium has grown to a record daily attendance of more than 80,000, representing every state and 27 foreign territories.

“Since moving to downtown Nashville in 2001, CMA Music Festival has been an event that showcases Music City, drives tourism, benefits music education, and generates a strong base of local revenue,” said CMA President of the Board Ed Hardy. “This event has seen tremendous growth and with all the enhancements to the downtown footprint – especially with the opening of the new Music City Center – we have seen unprecedented attendance and the establishment of what has become a world-class music festival for Music City.”

In 2001, the Festival generated $15.5 million in direct visitor spending; in 2012, that figure had grown to $30 million.

The Festival also benefits music education through a program called Keep the Music Playing. To date, CMA and The CMA Foundation have contributed more than $7.6 million to supply instruments and musical equipment for all 144 Metro Nashville Public Schools – providing a strong incentive for students to stay in school.

Worldwide interest in the event is burgeoning. This year, four-day ticket packages sold out six weeks in advance of the event for the first time. Tickets for the 2014 event are outpacing sales for 2013.

The Festival also has a national, network platform with a three-hour television special. Filmed June 6-9, “CMA Music Festival: Country’s Night to Rock,” featured behind-the-ropes access and interviews, day-in-the life segments, late-night jams, exciting performances, and surprise collaborations. This marked the 10th anniversary of this one-of-a-kind special, which showcases America’s biggest Country Music bash.

“CMA Music Festival: Country’s Night to Rock,” aired Monday, Aug. 12 on ABC garnering 8.3 million viewers. It was the fifth most-watched program during the week in viewers, and was No. 12 for the week in the Adults 18–49.

The 2014 CMA Music Festival will take place June 5-8 in Nashville and will again be filmed for a concert special on ABC. Tickets are available now at ticketmaster.com. For more information, please visit CMAfest.com.

Featuring concerts, autograph signings, family activities, and more, CMA Music Festival is the Ultimate Country Music Fan Experience – a four-day celebration of America’s music. CMA Music Festival is a four-time winner of the International Entertainment Buyers Association’s LIVE! Award for Festival of the Year (2004, 2006, 2008, 2010). 

By CMA