CMA Hires Damon Whiteside as Senior Vice President of Marketing and Partnerships
“Damon is a highly-accomplished marketing and branding executive with extensive senior level marketing experience and a proven track record,” said CMA President of the Board Ed Hardy. “We are fortunate to have someone with his executive background from Disney, the No. 1 entertainment brand in the world, in this important leadership position at CMA.”
Whiteside will have oversight of CMA’s Marketing Department, which includes Creative Services and Digital, as well as the Research and Strategic Partnerships Departments. Whiteside will report to the recently appointed CEO, Sarah Trahern.
“I am thrilled to join the CMA at a time that Country Music is at an all-time high in popularity, as evidenced by the ratings success of the recent CMA Awards broadcast, and to work under the respected leadership of newly appointed CEO Sarah Trahern, Board President Ed Hardy, and a world class Board of Directors,” said Whiteside. “This is a tremendous opportunity for me to leverage my 15 years of music industry, studio, and corporate experience building the world’s biggest artists and franchises to bring a strategic brand marketing approach that will help drive the future success of the Country Music business. I am excited to immerse myself in Nashville and to build strong partnerships with all of the talented artists and executives across this vibrant industry.”
Whiteside is regarded as a marketing and partnerships innovator with a strong reputation for generating marketing value, incremental revenue, and longevity of music, film, TV, and live entertainment franchises. He was responsible for award-winning marketing, creative productions, live events, and digital partnership programs during his tenure with numerous Disney-owned companies including Disney Music Group, Walt Disney Studios, Disney Channel, and Disney Consumer Products.
Some of his notable accomplishments include leading multi-platform marketing and partnership campaigns that achieved more than 100 No. 1 albums, radio singles, concert tours, films, and TV series. This success was driven by Whiteside’s ability to work in partnership with artists, labels, producers and talent representatives in Country, Pop, Adult Contemporary, R&B, Jazz, and New Age to deliver best-in-class marketing and creative productions for countless superstar-level artists including Christina Aguilera, Colbie Caillatt, Kelly Clarkson, Phil Collins, Sheryl Crow, Billy Ray Cyrus, Miley Cyrus, Demi Lovato, Barry Manilow, Brad Paisley, Rascal Flatts, Taylor Swift, Rob Thomas, Carrie Underwood, Usher, Wynonna, Yanni, and many more. In addition, he developed brand and retail strategies for the world’s largest franchises including Pirates of the Caribbean, Cars, Toy Story, Hannah Montana, and High School Musical, each generating more than $3 billion in retail sales. He secured over $100MM annually in media value through brand partnerships and broadcast marketing efforts with top networks including ABC, ABC Family, Clear Channel, CMT, Disney Channel, ESPN, GAC, MTV, PBS, Sirius XM, VH1, and many more. In addition, he was instrumental in transitioning a physical music business to digital through online and mobile marketing and retail programs, growing digital revenue by 300 percent in one year.
In the business and corporate development arena, Whiteside engineered innovative product development and strategic partnership programs that drove Walt Disney Records annual revenues by more than 500 percent to gain a No. 1 independent music company ranking by Billboard. He also served on Disney’s Corporate Brand Management and Synergy Executive Committees which identified and set strategy for the top franchise and marketing priorities across the Company.
Since 2011, he has served as CMO, Brands and Talent, at Nomad Entertainment Group in Los Angeles, where he developed marketing, digital strategy, brand development, partnerships, TV and digital content production, music licensing, and celebrity talent relations for entertainment brand clients, music artists, producers, and songwriters.
His professional affiliations include NARAS, Music Business Association/NARM, CMA, Digital LA, CMO Club, American Marketing Association, Promotion Marketing Association, among others. Whiteside currently serves on the West Coast Board of Directors for the TJ Martell Foundation. In 2013 he completed the Executive Program at the renowned UCLA Anderson School of Management.
More than 7,000 music industry professionals and companies around the globe are members of the Country Music Association. The organization’s objectives are to serve as an educational and professional resource for the industry and advance the growth of Country Music around the world. This is accomplished through CMA’s strategic imperatives – CMA Music Festival and the CMA Awards. For information about CMA visit CMAworld.com