Rolling Stone to Launch Country Music Website

Rolling Stone to Launch Country Music Website

Brand: Rolling Stone Magazine

 

Partnership Details

Rolling Stone Magazine is planning to introduce ‘Rolling Stone Country,’ a new website dedicated to Country Music, in the second quarter of 2014. Fueling Rolling Stone’s Nashville initiatives is Country Music’s most recent upswing. With more than a quarter of U.S. adults now calling themselves Country fans, according to Scarborough, Rolling Stone looks to cover the Country Music scene in the same way they do rock and pop music.  Last year, the Country Music hauled in $1 billion, fueled by a 4.2% increase in album sales, according to Nielsen SoundScan. In the same time period alternative and R&B album sales have declined. Sales of rock albums, the only other category to see an increase last year, inched up just 2%.

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By CMA