Carrie Underwood named Almay Global Ambassador

Carrie Underwood named Almay Global Ambassador

Artist: Carrie Underwood

Brand: Almay

 

Partnership Details

Revlon, Inc. and Carrie Underwood are teaming up to make her the face and voice of Almay as their global brand ambassador. Carrie will be featured in global, multimedia campaigns spanning television, print, in-store, digital and social platforms.

“Carrie embraces Almay’s approach to beauty and products. Despite her enormous success, she is still a real girl from Oklahoma at the core and a self-professed makeup junkie who likes to try out new makeup looks in her spare time. Almay makes it easy to play with makeup and helps women look their most beautiful which is why we could not be more excited for her to join the brand,” said Julia Goldin, Global Chief Marketing Officer, Revlon, Inc.

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By CMA