CMA Rebrands and Expands International Concert During 2014 CMA Music Festival
NASHVILLE – CMA announced plans today to rebrand and expand the annual Global Artist Party during CMA Music Festival in June. The announcement was made by CMA CEO Sarah Trahern during the Second Annual International Marketing Summit at The O2 in London.
“The Summit was the perfect platform and this was the ideal audience to announce the strategic growth of the international showcase from a club gathering to a main-stage event,” Trahern said.
Presented under the “CMA World” global brand, the CMA World GlobaLive concert will be held Monday, June 2 (6:00-11:00 PM/CT) on a free, outdoor stage on Broadway in downtown Nashville. The concert will be open to the public and feature performances by Country Music artists from territories including Australia, Canada, New Zealand, Sweden, and the U.K.
The concert began in 2004 as the Global Artist Party with standing-room-only crowds of enthusiastic fans.
“Moving this incredibly popular event from a club setting to a large stage with international food and beverage vendors will enhance the experience for our visiting artists, and create a bigger platform to reach an even broader audience of fans and press from around the world,” Trahern added. “Country Music is not limited by its American roots. Closer than a click, through technology we are reaching a broader audience and developing new fans around the world.”
Advancing Country Music worldwide is CMA’s mission. Today’s International Marketing Summit was the culmination of a four-day Country Music takeover of Dublin and London with the CMA Songwriters Series; C2C (Country to Country) at The O2 in Dublin and London; a ground-floor research initiative; educational panels for aspiring songwriters; as well as a BBC taping with “Brad Paisley & Friends” at the iconic BBC Radio Theatre.
“Opportunities for advancement of the format have never been more promising and it is our goal to provide the resources and educational initiatives necessary to help our international constituents build visibility and business opportunities,” said Trahern.
The CMA Board of Directors has four international members (Australia, Canada, and two from the U.K.) representing the interests of this important membership group. CMA recently facilitated the creation of the U.K. Advisory Group, which seats 15 high-level executives from the region who will be tasked with giving support and recommendations to the CMA International Committee.
CMA first established a presence in Europe in 1982 opening its London office and for more than three decades has worked to build and maintain important industry and media relationships that enhance the image of Country Music and create opportunities for artists interested in international development.
Throughout the year, CMA also honors individuals of the international community with awards including the International Country Broadcaster Award, International Artist Achievement Award, Global Country Music Artist Award, the Wesley Rose International Media Achievement Award, and the prestigious Jo Walker-Meador International Award, which is named for the original executive director of CMA.
Through the presentation of awards, international licensing of CMA’s three television properties, and events like the International Marketing Summit and CMA Songwriters Series, CMA seeks to recognize and empower its international membership and Country Music fans globally by creating an annual setting for music discovery and the exchange of ideas.
The 2014 CMA Music Festival will be held Thursday through Sunday, June 5–8, in Nashville. While tickets to the Nightly Concerts at LP Field are sold out, there are numerous other entertainment and music stages, special events, and activities throughout downtown Nashville – like the CMA World GlobaLive concert – to enjoy during CMA Music Festival.
CMA Music Festival’s newest attraction, AT&T U-verse Fan Fair X at the Music City Center, features artist performances, celebrity Q&A sessions, and more. Fans can play paparazzi and snap photos of the stars, shop the Fan Fair X Marketplace, and more. Fan Fair X tickets are $10 a day or $25 for four days. Children 8 and under are admitted free. Tickets are available through Ticketmaster at Ticketmaster.com or the CMA Music Festival Box Office by calling 1-800-CMA-FEST (262-3378) (price includes handling fees). Visit CMAfest.com for details.
The Ultimate Country Music Fan Experience began in 1972 as Fan Fair®, bringing 5,000 fans to Nashville’s Municipal Auditorium. More than 40 years later, the now legendary festival has become the city’s signature music event. In 2013, CMA Music Festival attracted more than 80,000 daily visitors from every state and two dozen foreign countries.