Chevrolet Stands Strong with Country Music in 2014
Iconic Automaker Partners with Iconic Music Festival For the Ninth Year
NASHVILLE – CMA and Chevrolet – the Official Ride of Country Music – continue their partnership and bring exciting fan experiences to the 2014 CMA Music Festival, June 5-8, in downtown Nashville.
“CMA has enjoyed a great partnership with Chevy for the past nine years,” said Sarah Trahern, CMA Chief Executive Officer. “We value their commitment to our genre and they always bring new and exciting activations to CMA Music Festival.”
Chevrolet cars and trucks have been featured in songs by artists as diverse as Don McLean and Jay-Z, but no genre has embraced the iconic autos like Country Music. Country artists including Jason Aldean, Luke Bryan, Florida Georgia Line, Miranda Lambert, Tim McGraw, Brad Paisley, Blake Shelton, Taylor Swift, Shania Twain, Carrie Underwood, and Trisha Yearwood have recorded songs about road trips, falling in and out of love, or learning how to drive in a Chevrolet.
“Since the invention of the car radio, technology has continued to evolve the way we listen to music in our vehicles,” said Paul Edwards, U.S. President of Chevrolet Marketing. “One thing that hasn’t changed is the special relationship Chevrolet enjoys with popular music and the artists who perform it. Of the 1,000-plus songs that prominently feature Chevrolet products, no genre has embraced the breadth and depth of Chevrolet’s pop culture standing like Country Music. This well-documented affection for the brand among Country artists and their fans makes the CMA Music Festival in Nashville a natural fit for Chevrolet.”
“Chevrolet is the pinnacle example of a brand partner that brings incredible value to our Festival through engaging artist programming, activities, and fan contests,” said Damon Whiteside, CMA Senior Vice President of Marketing and Partnerships. “This year we added more exciting social and viral marketing components to our partnership that will continue to meet our objectives of providing entertainment value to our fans and positioning Chevy as the automotive brand of choice among Country Music consumers.”
The 2014 CMA Music Festival Kick-Off Concert gets the party started on Wednesday, June 4, at 11:00 AM/CT on the Chevrolet Riverfront Stage. The concert features eight diverse acts including four international artists: Lindsay Ell, Tim Hicks, and Small Town Pistols from Canada, and Morgan Evans from Australia. Rounding out the lineup are honky-tonk traditionalists Brazilbilly, Shooter Jennings performing with Waymore’s Outlaws, his father Waylon Jennings’ touring and studio backing band, three time Grammy-nominated bluegrass ensemble The Grascals, and Southern rock legends The Marshall Tucker Band.
CMA Music Festival officially begins on Thursday, June 5 at the Chevrolet Riverfront Stage. Big & Rich will get the party started at the perennial hotspot at 10:00 AM/CT. The Chevrolet Riverfront Stage is free and open to the public and will feature more than 50 artists, from Country Music legends to the brightest up-and-coming stars.
Performers scheduled to hit the Chevrolet Riverfront Stage include Frankie Ballard, Big & Rich, Danielle Bradbery, Kristian Bush, Craig Campbell, Jason Michael Carroll, Terri Clark, Billy Ray Cyrus, Dan + Shay, Tyler Farr, Colt Ford, Gloriana, LoCash Cowboys, Lonestar, Love and Theft, Dustin Lynch, Craig Morgan, Lorrie Morgan and Pam Tillis, David Nail, Jon Pardi, Parmalee, Eric Paslay, Kellie Pickler, Cassadee Pope, Collin Raye, Chase Rice, Maggie Rose, Corey Smith, Cole Swindell, The Cadillac Three, The Swon Brothers, Uncle Kracker, Clay Walker, Darryl Worley, Charlie Worsham, and Wynonna and The Big Noise.
In addition to the hot acts performing on the Chevrolet Riverfront Stage, fans will get an opportunity to check out some of Chevrolet’s most popular vehicles on display at Riverfront Park including the 2014 Malibu, Cruze, 2SS Camaro Convertible, Silverado, Traverse, and Equinox.
Chevrolet will also have a booth in AT&T U-verse Fan Fair X in the Music City Center featuring autograph signings, vehicle displays and free giveaways. Artists scheduled to appear in the Chevrolet booth include Chelsea Bain, Jaida Dreyer, George Ducas, Lucas Hoge, Sandra Lynn, Natalie Stovall and The Drive, Ray Scott, Small Town Pistols, Smithfield, The Roys, Trent Tomlinson, and Whiskey Rose.
Back for its third year is the Chevrolet Roadhouse in Fan Alley. This is a unique downtown destination where fans can recharge both themselves and their devices while enjoying live entertainment from the Chevrolet Roadhouse Stage. The Chevrolet Roadhouse stage will feature concerts daily from noon-3:00 PM/CT with Country Music’s best rising talent. Performers include: Baillie and the Boys, Brinn Black, Cast of “Crazy Hearts Nashville,” Cerrito, Jaida Dreyer, Jordan Grassi, Marty Haggard, Lyndsey Highlander, Rachel Holder, Levi Hummon, Angie Johnson, Stevens Layne, Matt Mason, Walker McGuire, Randy Montana, Music City Doughboys, Aaron Parker, Jacob Powell, Brent Rupard, Lizzie Sider, The Danberrys, Keni Thomas, and Whiskey Rose.
Fans will also have an opportunity to test drive a Chevrolet. Located on Fifth Avenue and Demonbreun Street, the Chevy Ride and Drive will take place Thursday through Sunday, June 5-8, from 10:00 AM to 6:00 PM/CT, and Sunday, June 8, from 10:00 AM to 4:00 PM/CT. Chevrolet’s Ride and Drive will give fans a chance to experience Chevrolet’s entire vehicle lineup on the streets of Nashville.
The Ultimate Country Music Fan Experience began in 1972 as Fan Fair®, bringing 5,000 fans to Nashville’s Municipal Auditorium. More than 40 years later, the now legendary Festival has become the city’s signature music event. In 2014, CMA Music Festival will host visitors from every state and 22 foreign countries.
For all the latest info on CMA Music Festival visit CMAfest.com and download the mobile app, available for iPhone and Android. To stay connected with CMA visit Facebook.com/CMA, Twitter.com/CountryMusic, and Instagram.com/CMA or text FESTIVAL to 66937.
Founded in 1911 in Detroit, Chevrolet is now one of the world’s largest car brands, doing business in more than 140 countries and selling more than 4.9 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design, and high quality. More information on Chevrolet models can be found at chevrolet.com.