Music Choice and the Country Music Association Announce Promotional Partnership for 2014
CMA Content to Appear on Music Choice Video On Demand and Music Channels
NASHVILLE –The County Music Association announced a strategic promotional partnership with Music Choice, the No. 1 Free Video On Demand Provider in the U.S. The partnership kicks off today with CMA Music Festival content appearing on Music Choice On Demand and Music Choice Music Channels for the first time. As part of the partnership, Music Choice will promote CMA content through 2014 for marquee events including “The 48th Annual CMA Awards” and “CMA Country Christmas.” Music Choice is available in 57 million homes nationwide.
To kick off the promotional partnership, CMA and Music Choice will join forces to promote “CMA Music Festival: Country’s Night to Rock,” which airs Tuesday, Aug. 5 (8:00-11:00 PM/ET) on the ABC Television Network. On Music Choice Video On Demand, a top-level CMA Music Festival category will be available featuring behind-the-scenes content from this year’s CMA Music Festival as well as music videos from Hunter Hayes, Miranda Lambert, Little Big Town, Tim McGraw, Blake Shelton, Zac Brown Band, and many more. Music Choice’s Today’s Country Music Channel will also feature a CMA Music Festival block program leading up to the special from Aug. 3-5 (6:00-8:00 PM/ ET). CMA Music Festival artist facts and images will appear across Music Choice’s Pop Country, Country Hits, and Today’s Country Music Channels.
For more information on Music Choice log on to musicchoice.com
About CMA Music Festival: The Ultimate Country Music Fan Experience began in 1972 as Fan Fair®, bringing 5,000 fans to Nashville’s Municipal Auditorium. More than 40 years later, the now legendary Festival has become the city’s signature music event with a daily attendance of more than 80,000 from every state and two dozen foreign territories. This is the 11th consecutive year that the event has been filmed for a network television special, a feat no other music festival has achieved. “CMA Music Festival: Country’s Night to Rock” is executive-produced by Robert Deaton.
About Music Choice: Music Choice, the multi-platform video and music network, delivers its music programming to millions of consumers nationwide through their televisions, online and mobile devices. Music Choice programs dozens of uninterrupted music channels; produces originals that feature today’s hottest established and emerging artists; offers thousands of music videos; and launched Music Choice Play, the music video, lifestyle and entertainment network for Millennials. For additional information log on to MusicChoice.com | Twitter: @MusicChoice | Facebook: facebook.com/MusicChoice.