“CMA Music Festival” Earns its 2nd-Highest Numbers in 5 Years In Viewers and Adults 18-49

“CMA Music Festival” Earns its 2nd-Highest Numbers in 5 Years  In Viewers and Adults 18-49

ABC is No. 1 in Adults 18-49 with its Top Non-Sports Summer Tuesday Since 2010

ABC’s “CMA Music Festival” Earns its 2nd-Highest Numbers in 5 Years

In Viewers and Adults 18-49, while Equaling an 8-Year High in Adults 18-34

“CMA Music Festival” (8:00-11:00 p.m. – 7.3 million and 1.9/6 in AD18-49):

With its broadcast of the “CMA Music Festival,” ABC ranked No. 1 on Tuesday across all key Adult demos: AD18-34 (1.4/6-tie), AD18-49 (1.9/6) and AD25-54 (2.3/7-tie).

  • In Total Viewers and Adults 18-49, the “CMA Music Festival” earned its 2nd-highest numbers in the last 5 years – since 2009. In addition, the program equaled an 8-year high in Adults 18-34 – since 2006. Please Note: Last year’s telecast aired on Monday (8/12/13) and did not face competition from NBC’s “America’s Got Talent.”
  • In viewers and young adults, ABC delivered its strongest non-sports summer Tuesday since 2010 (Memorial Day-Labor Day) – since 6/1/10 and 8/24/10, respectively.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 49% currently, from 48% at the same point in 2013. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company, National Live + Same Day Program Ratings for 08/05/14.

By CMA