Partnerships

Hallmark Signs Licensing Agreement with the Country Music Association

Hallmark Signs Licensing Agreement with the Country Music Association

A New Collection of 12 Hallmark Greeting Cards to Feature Music from Popular Country Music Artists NASHVILLE—Hallmark Cards, Inc. has announced a new licensing agreement with the Country Music Association (CMA) that will bring music from some of the most popular Country artists into the greeting card aisle. With this contract, Hallmark will leverage the prestigious CMA Awards brand to feature prod... »

Music Choice and CMA Continue Partnership Through 2016

Music Choice and CMA Continue Partnership Through 2016

CMA Content to Appear on Music Choice Video On Demand and Music Channels Including An Exclusive Fan Made Version of Cam’s Music Video “Mayday” NASHVILLE—The Country Music Association continues its strategic promotional partnership with Music Choice, the No. 1 Free Video On Demand Provider in the U.S., for 2016. The partnership kicks off today with CMA Music Festival content appea... »

2016 CMA Music Festival Celebrates 45th Year with Record Attendance

2016 CMA Music Festival Celebrates 45th Year with Record Attendance

NASHVILLE – The 2016 CMA Music Festival sold out months in advance prompting large, enthusiastic crowds at the Festival’s numerous stages and event areas with a record-setting daily attendance of 88,500 fans. “The advance sell out speaks to the strength of the event, but great weather, the addition of two new, free stages at Ascend Amphitheater, and record crowds at Fan Fair X at the Music City Ce... »

Country Music’s Hottest Stars to Play HGTV Lodge During 2016 CMA Music Festival

Country Music’s Hottest Stars to Play HGTV Lodge During 2016 CMA Music Festival

NEW YORK – A star-studded lineup at the 2016 CMA Music Festival will be the hottest ticket in town when HGTV returns with its 3,500 sq. ft. HGTV Lodge. From Thursday, June 9—Sunday, June 12 in Nashville, HGTV Lodge will offer Festival-goers the Ultimate Country Music Fan Experience™, including live musical performances by popular artists Keith Urban, Martina McBride, Jake Owen, and Cole Swindell, ... »

HGTV Returns to CMA Music Festival with Star-Studded Lineup Set to Play at the Network’s Lodge Venue

NEW YORK [For Immediate Release—May 28, 2015] HGTV’s celebrity lineup at the 2015 CMA Music Festival will be the hottest ticket in Nashville when the network returns with its newly expanded Lodge venue—fresh from its mega debut at Super Bowl XLIX in Glendale, Ariz. From Thursday, June 11 – Sunday, June 14, the HGTV Lodge offers Festival-goers the Ultimate Country Music Fan Experience, includ... »

AT&T U-verse Fan Fair X: The Foundation of the Ultimate Country Music Fan Experience

AT&T U-verse Fan Fair X: The Foundation of the Ultimate Country Music Fan Experience

Continuous Music on Three Stages, Autographs, Lifestyle Exhibits, Prize Giveaways, and Hunter Hayes, Little Big Town, Darius Rucker, and Chris Young are Featured Artists of the Day! NASHVILLE – AT&T U-verse® Fan Fair X is the center of the fan/artist experience at CMA Music Festival, the Ultimate Country Music Fan Experience. “This event started as Fan Fair in 1972 as an annual celebration of ... »

Music Choice and the Country Music Association Announce Promotional Partnership for 2014

Music Choice and the Country Music Association Announce Promotional Partnership for 2014

CMA Content to Appear on Music Choice Video On Demand and Music Channels NASHVILLE –The County Music Association announced a strategic promotional partnership with Music Choice, the No. 1 Free Video On Demand Provider in the U.S. The partnership kicks off today with CMA Music Festival content appearing on Music Choice On Demand and Music Choice Music Channels for the first time. As part of the par... »

Kellie Pickler to endorse Rockin’ Refuel Protein Beverage

Kellie Pickler to endorse Rockin’ Refuel Protein Beverage

Artist: Kellie Pickler Brand: Rockin’ Refuel   Partnership Details Kellie Pickler is the newest member of Team Rockin’ Refuel, the protein energy beverage from Shamrock Farms. The Rockin’ Refuel and the nation took notice of Pickler when she competed on and won ABC’s “Dancing with the Stars” in 2013.  She is the first artist from the entertainment world to ... »

Carrie Underwood named Almay Global Ambassador

Carrie Underwood named Almay Global Ambassador

Artist: Carrie Underwood Brand: Almay   Partnership Details Revlon, Inc. and Carrie Underwood are teaming up to make her the face and voice of Almay as their global brand ambassador. Carrie will be featured in global, multimedia campaigns spanning television, print, in-store, digital and social platforms. “Carrie embraces Almay’s approach to beauty and products. Despite her enormo... »

Rolling Stone to Launch Country Music Website

Rolling Stone to Launch Country Music Website

Brand: Rolling Stone Magazine   Partnership Details Rolling Stone Magazine is planning to introduce ‘Rolling Stone Country,’ a new website dedicated to Country Music, in the second quarter of 2014. Fueling Rolling Stone’s Nashville initiatives is Country Music’s most recent upswing. With more than a quarter of U.S. adults now calling themselves Country fans, according ... »

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