Partnerships

Music Choice and the Country Music Association Announce Promotional Partnership for 2014

Music Choice and the Country Music Association Announce Promotional Partnership for 2014

CMA Content to Appear on Music Choice Video On Demand and Music Channels NASHVILLE –The County Music Association announced a strategic promotional partnership with Music Choice, the No. 1 Free Video On Demand Provider in the U.S. The partnership kicks off today with CMA Music Festival content appearing on Music Choice On Demand and Music Choice Music Channels for the first time. As part of the par... »

Kellie Pickler to endorse Rockin’ Refuel Protein Beverage

Kellie Pickler to endorse Rockin’ Refuel Protein Beverage

Artist: Kellie Pickler Brand: Rockin’ Refuel   Partnership Details Kellie Pickler is the newest member of Team Rockin’ Refuel, the protein energy beverage from Shamrock Farms. The Rockin’ Refuel and the nation took notice of Pickler when she competed on and won ABC’s “Dancing with the Stars” in 2013.  She is the first artist from the entertainment world to ... »

Carrie Underwood named Almay Global Ambassador

Carrie Underwood named Almay Global Ambassador

Artist: Carrie Underwood Brand: Almay   Partnership Details Revlon, Inc. and Carrie Underwood are teaming up to make her the face and voice of Almay as their global brand ambassador. Carrie will be featured in global, multimedia campaigns spanning television, print, in-store, digital and social platforms. “Carrie embraces Almay’s approach to beauty and products. Despite her enormo... »

Rolling Stone to Launch Country Music Website

Rolling Stone to Launch Country Music Website

Brand: Rolling Stone Magazine   Partnership Details Rolling Stone Magazine is planning to introduce ‘Rolling Stone Country,’ a new website dedicated to Country Music, in the second quarter of 2014. Fueling Rolling Stone’s Nashville initiatives is Country Music’s most recent upswing. With more than a quarter of U.S. adults now calling themselves Country fans, according ... »

Danielle Bradbery to become the new face of Skechers

Danielle Bradbery to become the new face of Skechers

Artist: Danielle Bradbury Brand: Bobs by Skechers   Partnership Details Fresh off of her win on NBC’s “The Voice,” Danielle Bradbery has inked a deal to endorse Bob’s by Skechers. She’ll be a part of the 2014 spring TV and print campaign for the charity footwear line that just passed the six-million-pair donation mark for helping kids in need. “Danielle [Br... »

Keith Urban Calendar to Benefit St. Jude Children’s Research Hospital

Keith Urban Calendar to Benefit St. Jude Children’s Research Hospital

Artist: Keith Urban Brand: St. Jude’s Children’s Hospital   Partnership Details Keith Urban and St. Jude Children’s Research Hospital have once again teamed up to produce a 2014 calendar featuring images taken by fans during his “Light the Fuse” tour. Proceeds from the sale of the annual calendar benefit St. Jude Children’s Reseach Hospital in Memphis, TN. ... »

Quicken Loans to Sponsor Final George Strait Tour

Quicken Loans to Sponsor Final George Strait Tour

George Strait Brand: Quicken Loans   Partnership Details Country legend George Strait and Quicken Loans are teaming up in 2014 for Strait’s final tour, “The Cowboy Rides Away.” Quicken Loans President and Chief Marketing Officer, Jay Farner said, “It is an absolute honor to sponsor George Strait’s final tour. George means so much to Country Music fans everywhere, and we cant... »

Chevrolet and Country Music: a Perfect Consumer Combination

Chevrolet and Country Music: a Perfect Consumer Combination

Brand: Country Music Association, Inc. Brand: Chevrolet   Partnership Details CMA recently asked Michael Weidman, National Promotions Manager for Chevrolet, about partnering with CMA and the Country Music brand. If you were to choose a Chevrolet / CMA “best practices” from all of the years Chevrolet and CMA have been partners, what would it be and why? For Chevrolet, our Partnership with CMA ... »

CMA Music Festival Direct Visitor Spending Reaches New High – $31.5 MILLION

CMA Music Festival Direct Visitor Spending Reaches New High – $31.5 MILLION

NASHVILLE – The 2013 CMA Music Festival contributed a record-setting $31.5 million in direct visitor spending to the local community according to numbers released by the Nashville Convention and Visitors Corp. “The CMA Music Festival is Nashville’s triple-crown,” said Butch Spyridon, President and CEO of the Nashville Convention and Visitors Corp. “It is the city’s largest festival. It generates t... »

Nicole by OPI Partners with Carrie Underwood

Nicole by OPI Partners with Carrie Underwood

Artist: Carrie Underwood Brand:  Nicole by OPI   Partnership Details Nicole by OPI has just announced it’s partnership with six-time Grammy Award and five-time CMA Award winner Carrie Underwood Carrie helped develop fourteen new nail lacquers featuring a colorful mosaic of hues. “This is the first time Nicole by OPI has ever designed a signature shade for one of our celebrity part... »

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