Partnerships

Rolling Stone to Launch Country Music Website

Rolling Stone to Launch Country Music Website

Brand: Rolling Stone Magazine   Partnership Details Rolling Stone Magazine is planning to introduce ‘Rolling Stone Country,’ a new website dedicated to Country Music, in the second quarter of 2014. Fueling Rolling Stone’s Nashville initiatives is Country Music’s most recent upswing. With more than a quarter of U.S. adults now calling themselves Country fans, according ... »

Danielle Bradbery to become the new face of Skechers

Danielle Bradbery to become the new face of Skechers

Artist: Danielle Bradbury Brand: Bobs by Skechers   Partnership Details Fresh off of her win on NBC’s “The Voice,” Danielle Bradbery has inked a deal to endorse Bob’s by Skechers. She’ll be a part of the 2014 spring TV and print campaign for the charity footwear line that just passed the six-million-pair donation mark for helping kids in need. “Danielle [Br... »

Keith Urban Calendar to Benefit St. Jude Children’s Research Hospital

Keith Urban Calendar to Benefit St. Jude Children’s Research Hospital

Artist: Keith Urban Brand: St. Jude’s Children’s Hospital   Partnership Details Keith Urban and St. Jude Children’s Research Hospital have once again teamed up to produce a 2014 calendar featuring images taken by fans during his “Light the Fuse” tour. Proceeds from the sale of the annual calendar benefit St. Jude Children’s Reseach Hospital in Memphis, TN. ... »

Quicken Loans to Sponsor Final George Strait Tour

Quicken Loans to Sponsor Final George Strait Tour

George Strait Brand: Quicken Loans   Partnership Details Country legend George Strait and Quicken Loans are teaming up in 2014 for Strait’s final tour, “The Cowboy Rides Away.” Quicken Loans President and Chief Marketing Officer, Jay Farner said, “It is an absolute honor to sponsor George Strait’s final tour. George means so much to Country Music fans everywhere, and we cant... »

Chevrolet and Country Music: a Perfect Consumer Combination

Chevrolet and Country Music: a Perfect Consumer Combination

Brand: Country Music Association, Inc. Brand: Chevrolet   Partnership Details CMA recently asked Michael Weidman, National Promotions Manager for Chevrolet, about partnering with CMA and the Country Music brand. If you were to choose a Chevrolet / CMA “best practices” from all of the years Chevrolet and CMA have been partners, what would it be and why? For Chevrolet, our Partnership with CMA ... »

CMA Music Festival Direct Visitor Spending Reaches New High – $31.5 MILLION

CMA Music Festival Direct Visitor Spending Reaches New High – $31.5 MILLION

NASHVILLE – The 2013 CMA Music Festival contributed a record-setting $31.5 million in direct visitor spending to the local community according to numbers released by the Nashville Convention and Visitors Corp. “The CMA Music Festival is Nashville’s triple-crown,” said Butch Spyridon, President and CEO of the Nashville Convention and Visitors Corp. “It is the city’s largest festival. It generates t... »

Nicole by OPI Partners with Carrie Underwood

Nicole by OPI Partners with Carrie Underwood

Artist: Carrie Underwood Brand:  Nicole by OPI   Partnership Details Nicole by OPI has just announced it’s partnership with six-time Grammy Award and five-time CMA Award winner Carrie Underwood Carrie helped develop fourteen new nail lacquers featuring a colorful mosaic of hues. “This is the first time Nicole by OPI has ever designed a signature shade for one of our celebrity part... »

Hallmark Announces New Line of Keith Urban Sound Cards

Hallmark Announces New Line of Keith Urban Sound Cards

Artist: Keith Urban Brand: Hallmark   Partnership Details Hallmark will release a new line of greeting cards that feature the music of County Music superstar Keith Urban. Available in select stores, the 12 cards will feature 15-second clips from some of Urban’s biggest hits.  The cards will be in stores in time to kick off Urban’s “Light the Fuse Tour,” his first outdo... »

Kacey Musgraves Delivers New Song for Oreo

Kacey Musgraves Delivers New Song for Oreo

Artist: Kacey Musgraves Brand: Oreo   Partnership Details Oreo has signed up Kacey Musgraves to turn Oreo’s “Daydream” into a love song in the latest round of their Wonderfilled campaign. Oreo has already teamed up with celebrities, musicians and internet personalities to celebrate sharing with their own rendition of the song. Now Country Music gets its turn. Click to read t... »

Texaco to Sponsor Luke Bryan’s “Dirt Road Diaries Tour”

Texaco to Sponsor Luke Bryan’s “Dirt Road Diaries Tour”

Artist: Luke Bryan Brand: Texaco   Partnership Details Texaco will sponsor the remaining dates of Luke Bryan‘s “Dirt Road Diaries” tour.  Texaco will also sponsor consumer giveaways through a variety of channels including Katz Media Group.  The prizing for the sweepstakes includes ticket to the tour and tickets to the CMA Awards. “Since 2011, we have focused on Country... »

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