Partnerships

Hallmark Announces New Line of Keith Urban Sound Cards

Hallmark Announces New Line of Keith Urban Sound Cards

Artist: Keith Urban Brand: Hallmark   Partnership Details Hallmark will release a new line of greeting cards that feature the music of County Music superstar Keith Urban. Available in select stores, the 12 cards will feature 15-second clips from some of Urban’s biggest hits.  The cards will be in stores in time to kick off Urban’s “Light the Fuse Tour,” his first outdo... »

Kacey Musgraves Delivers New Song for Oreo

Kacey Musgraves Delivers New Song for Oreo

Artist: Kacey Musgraves Brand: Oreo   Partnership Details Oreo has signed up Kacey Musgraves to turn Oreo’s “Daydream” into a love song in the latest round of their Wonderfilled campaign. Oreo has already teamed up with celebrities, musicians and internet personalities to celebrate sharing with their own rendition of the song. Now Country Music gets its turn. Click to read t... »

Texaco to Sponsor Luke Bryan’s “Dirt Road Diaries Tour”

Texaco to Sponsor Luke Bryan’s “Dirt Road Diaries Tour”

Artist: Luke Bryan Brand: Texaco   Partnership Details Texaco will sponsor the remaining dates of Luke Bryan‘s “Dirt Road Diaries” tour.  Texaco will also sponsor consumer giveaways through a variety of channels including Katz Media Group.  The prizing for the sweepstakes includes ticket to the tour and tickets to the CMA Awards. “Since 2011, we have focused on Country... »

Lucy Hale Named Beauty Ambassador of Mark Cosmetics

Lucy Hale Named Beauty Ambassador of Mark Cosmetics

Artist: Lucy Hale Brand: Mark Cosmetics   Partnership Details Mark cosmetics has named Lucy Hale as the brand’s newest beauty ambassador. In addition to being featured in the company’s ads and catalogs, the hit TV series Pretty Little Liars star will also be the spokesperson for the company’s “m.powerment” campaign, which is dedicated to ending the cycle of datin... »

Transitions Lenses & Darius Rucker team up to Elevate Eye Health

Transitions Lenses & Darius Rucker team up to Elevate Eye Health

Artist : Darius Rucker Brand: Transitions Performance Lenses   Partnership Details As the official eye-wear sponsor of the CMA Country Music Festival, Transitions Lenses and Country star Darius Rucker are teaming up for the 2013 Official Sponsor of Sightseeing initiative.  the OSS is aimed at raising awareness about the importance of healthy, enhanced vision and its connection to enjoying the... »

Pandora Jewelry Partners with Award-Winning Entertainer Martina McBride

Pandora Jewelry Partners with Award-Winning Entertainer Martina McBride

Artist: Martina McBride Brand: Pandora Jewelers   Partnership Details Pandora, one of the largest and top jewelry brands, have announced that award winning entertainer Martina McBride will be teaming up.  The team will have this mother of three featured in many print advertisements that will be featured in a variety of U.S. and Canadian magazines. To read the Full Article, Click Here! »

Wrangler is on of CMA’s longest partnerships, dating back over thirteen years!

Wrangler is on of CMA’s longest partnerships, dating back over thirteen years!

Client: Country Music Association Brand: Wrangler   Partnership Details Wrangler started as a manufacturer of overalls in the early 1900s, and by the 1940s was mass marketing its denim line to cowboys. While the brand’s target demographics have not changed, Wrangler jeans are not just for cowboys anymore. Wrangler has expanded its target to include NASCAR, football, and Country Music. CMA ask... »

Blake Shelton And Pepsi Invite Fans To Have An Iconic Summer

Blake Shelton And Pepsi Invite Fans To Have An Iconic Summer

Artist: Blake Shelton Brand: Pepsi   Partnership Details in the next step of their “Not Half Bad” Ad campaign, Pepsi and Blake Shelton are teaming up to bring you an “Iconic Summer” this year.  As part of this, Pepsi is offering consumers fun summer rewards and access to great music and summer events. To Read the Full Article, Click Here!   »

Country Crooner Hunter Hayes to kick off Pepsi’s “Iconic Summer” Program

Country Crooner Hunter Hayes to kick off Pepsi’s “Iconic Summer” Program

Artist: Hunter Hayes Brand: Pepsi   Partnership Details Pepsi wants to help enhance your summer with their “Live for Now” series, where they team up with celebrities in a global-ad campaign.  Here, they bring Hunter Hayes on board with their “Iconic Summer” fan-engagement program. To Read the Full Article, Click Here! »

Turn up the Music and Drive with Tim McGraw & Pennzoil

Turn up the Music and Drive with Tim McGraw & Pennzoil

Artist: Tim McGraw Brand: Pennzoil   Partnership Details Turn up the Music and Drive! Take a look into how Tim McGraw’s love of cars has helped influence his life and his music. To learn more, Click Here! »

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