Partnerships

Quicken Loans to Sponsor Final George Strait Tour

Quicken Loans to Sponsor Final George Strait Tour

George Strait Brand: Quicken Loans   Partnership Details Country legend George Strait and Quicken Loans are teaming up in 2014 for Strait’s final tour, “The Cowboy Rides Away.” Quicken Loans President and Chief Marketing Officer, Jay Farner said, “It is an absolute honor to sponsor George Strait’s final tour. George means so much to Country Music fans everywhere, and we cant... »

Chevrolet and Country Music: a Perfect Consumer Combination

Chevrolet and Country Music: a Perfect Consumer Combination

Brand: Country Music Association, Inc. Brand: Chevrolet   Partnership Details CMA recently asked Michael Weidman, National Promotions Manager for Chevrolet, about partnering with CMA and the Country Music brand. If you were to choose a Chevrolet / CMA “best practices” from all of the years Chevrolet and CMA have been partners, what would it be and why? For Chevrolet, our Partnership with CMA ... »

CMA Music Festival Direct Visitor Spending Reaches New High – $31.5 MILLION

CMA Music Festival Direct Visitor Spending Reaches New High – $31.5 MILLION

NASHVILLE – The 2013 CMA Music Festival contributed a record-setting $31.5 million in direct visitor spending to the local community according to numbers released by the Nashville Convention and Visitors Corp. “The CMA Music Festival is Nashville’s triple-crown,” said Butch Spyridon, President and CEO of the Nashville Convention and Visitors Corp. “It is the city’s largest festival. It generates t... »

Nicole by OPI Partners with Carrie Underwood

Nicole by OPI Partners with Carrie Underwood

Artist: Carrie Underwood Brand:  Nicole by OPI   Partnership Details Nicole by OPI has just announced it’s partnership with six-time Grammy Award and five-time CMA Award winner Carrie Underwood Carrie helped develop fourteen new nail lacquers featuring a colorful mosaic of hues. “This is the first time Nicole by OPI has ever designed a signature shade for one of our celebrity part... »

Hallmark Announces New Line of Keith Urban Sound Cards

Hallmark Announces New Line of Keith Urban Sound Cards

Artist: Keith Urban Brand: Hallmark   Partnership Details Hallmark will release a new line of greeting cards that feature the music of County Music superstar Keith Urban. Available in select stores, the 12 cards will feature 15-second clips from some of Urban’s biggest hits.  The cards will be in stores in time to kick off Urban’s “Light the Fuse Tour,” his first outdo... »

Kacey Musgraves Delivers New Song for Oreo

Kacey Musgraves Delivers New Song for Oreo

Artist: Kacey Musgraves Brand: Oreo   Partnership Details Oreo has signed up Kacey Musgraves to turn Oreo’s “Daydream” into a love song in the latest round of their Wonderfilled campaign. Oreo has already teamed up with celebrities, musicians and internet personalities to celebrate sharing with their own rendition of the song. Now Country Music gets its turn. Click to read t... »

Texaco to Sponsor Luke Bryan’s “Dirt Road Diaries Tour”

Texaco to Sponsor Luke Bryan’s “Dirt Road Diaries Tour”

Artist: Luke Bryan Brand: Texaco   Partnership Details Texaco will sponsor the remaining dates of Luke Bryan‘s “Dirt Road Diaries” tour.  Texaco will also sponsor consumer giveaways through a variety of channels including Katz Media Group.  The prizing for the sweepstakes includes ticket to the tour and tickets to the CMA Awards. “Since 2011, we have focused on Country... »

Lucy Hale Named Beauty Ambassador of Mark Cosmetics

Lucy Hale Named Beauty Ambassador of Mark Cosmetics

Artist: Lucy Hale Brand: Mark Cosmetics   Partnership Details Mark cosmetics has named Lucy Hale as the brand’s newest beauty ambassador. In addition to being featured in the company’s ads and catalogs, the hit TV series Pretty Little Liars star will also be the spokesperson for the company’s “m.powerment” campaign, which is dedicated to ending the cycle of datin... »

Transitions Lenses & Darius Rucker team up to Elevate Eye Health

Transitions Lenses & Darius Rucker team up to Elevate Eye Health

Artist : Darius Rucker Brand: Transitions Performance Lenses   Partnership Details As the official eye-wear sponsor of the CMA Country Music Festival, Transitions Lenses and Country star Darius Rucker are teaming up for the 2013 Official Sponsor of Sightseeing initiative.  the OSS is aimed at raising awareness about the importance of healthy, enhanced vision and its connection to enjoying the... »

Pandora Jewelry Partners with Award-Winning Entertainer Martina McBride

Pandora Jewelry Partners with Award-Winning Entertainer Martina McBride

Artist: Martina McBride Brand: Pandora Jewelers   Partnership Details Pandora, one of the largest and top jewelry brands, have announced that award winning entertainer Martina McBride will be teaming up.  The team will have this mother of three featured in many print advertisements that will be featured in a variety of U.S. and Canadian magazines. To read the Full Article, Click Here! »

Page 2 of 3123