Partnerships

Transitions Lenses & Darius Rucker team up to Elevate Eye Health

Transitions Lenses & Darius Rucker team up to Elevate Eye Health

Artist : Darius Rucker Brand: Transitions Performance Lenses   Partnership Details As the official eye-wear sponsor of the CMA Country Music Festival, Transitions Lenses and Country star Darius Rucker are teaming up for the 2013 Official Sponsor of Sightseeing initiative.  the OSS is aimed at raising awareness about the importance of healthy, enhanced vision and its connection to enjoying the... »

Pandora Jewelry Partners with Award-Winning Entertainer Martina McBride

Pandora Jewelry Partners with Award-Winning Entertainer Martina McBride

Artist: Martina McBride Brand: Pandora Jewelers   Partnership Details Pandora, one of the largest and top jewelry brands, have announced that award winning entertainer Martina McBride will be teaming up.  The team will have this mother of three featured in many print advertisements that will be featured in a variety of U.S. and Canadian magazines. To read the Full Article, Click Here! »

Wrangler is on of CMA’s longest partnerships, dating back over thirteen years!

Wrangler is on of CMA’s longest partnerships, dating back over thirteen years!

Client: Country Music Association Brand: Wrangler   Partnership Details Wrangler started as a manufacturer of overalls in the early 1900s, and by the 1940s was mass marketing its denim line to cowboys. While the brand’s target demographics have not changed, Wrangler jeans are not just for cowboys anymore. Wrangler has expanded its target to include NASCAR, football, and Country Music. CMA ask... »

Blake Shelton And Pepsi Invite Fans To Have An Iconic Summer

Blake Shelton And Pepsi Invite Fans To Have An Iconic Summer

Artist: Blake Shelton Brand: Pepsi   Partnership Details in the next step of their “Not Half Bad” Ad campaign, Pepsi and Blake Shelton are teaming up to bring you an “Iconic Summer” this year.  As part of this, Pepsi is offering consumers fun summer rewards and access to great music and summer events. To Read the Full Article, Click Here!   »

Country Crooner Hunter Hayes to kick off Pepsi’s “Iconic Summer” Program

Country Crooner Hunter Hayes to kick off Pepsi’s “Iconic Summer” Program

Artist: Hunter Hayes Brand: Pepsi   Partnership Details Pepsi wants to help enhance your summer with their “Live for Now” series, where they team up with celebrities in a global-ad campaign.  Here, they bring Hunter Hayes on board with their “Iconic Summer” fan-engagement program. To Read the Full Article, Click Here! »

Turn up the Music and Drive with Tim McGraw & Pennzoil

Turn up the Music and Drive with Tim McGraw & Pennzoil

Artist: Tim McGraw Brand: Pennzoil   Partnership Details Turn up the Music and Drive! Take a look into how Tim McGraw’s love of cars has helped influence his life and his music. To learn more, Click Here! »

Cracker Barrel Signs On As Brad Paisley Tour Sponsor

Cracker Barrel Signs On As Brad Paisley Tour Sponsor

Artist: Brad Paisley Brand: Cracker Barrel   Partnership Details Brad Paisley and Cracker Barrel Country Store and Restaurant have just struck a deal to help promote his “Beat This Summer Tour”, which will be spanning across 29 cities throughout the United States. But with this deal, does this indicate a shift in the Country Music demographic? To read the Full Article, Click Here! »

Little Big Town and MasterCard take you inside Grammy Weekend In Los Angeles

Little Big Town and MasterCard take you inside Grammy Weekend In Los Angeles

Artist: Little Big Town Brand: MasterCard   Partnership Details Grammy nominated artist Little Big Town and MasterCard are teaming up to support their sponsorship for the 55th Grammy Awards on February 10th, 2013. The band will serve as “on-the-scene” correspondents throughout the GRAMMY celebrations, giving fans an inside look into what it’s like to be a part of Music’s Biggest Night. “... »

Hunter Hayes Utilizes social media to engage fans

Hunter Hayes Utilizes social media to engage fans

Artist: Hunter Hayes Platform: Social Media   Partnership Details With country music drawing more and more younger people to it’s listenership every day, young artists like Hunter Hayes are utilizing modern methods of reaching out to fans.  Social media has become an integral part to the fan-to-artist relationship. To Read the Full Article, Click Here! »

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