Research

CMA Research: Credit Card Usage

CMA Research: Credit Card Usage

CMA conducted research to better understand Credit Card attitudes, usage and behaviors among Country Music Consumers. Download Infographic Members: Download Full Study »

CMA Presents Consumer Music Discovery Research To Association Members

CMA Presents Consumer Music Discovery Research To Association Members

NASHVILLE – The Country Music Association presented Music Discovery Research to CMA members today at the annual membership meeting in Nashville. Research was conducted to evaluate music discovery behaviors among music fans, including Country and other top genres. Additionally, the study sought to identify top music discovery sources and their impact on music purchasing. “An important part of our m... »

Holiday Shopping Behaviors Among Country Music Consumers

Holiday Shopping Behaviors Among Country Music Consumers

CMA conducted research among CMA Insiders to identify holiday shopping habits of Country Music Consumers. Get a jump on holiday campaigns with country music consumers with these insights about their buying habits for the upcoming holidays. Download Infographic Members: Download Full Study »

Mobile Device Ownership and Activities Among Country Music Consumers

Mobile Device Ownership and Activities Among Country Music Consumers

CMA conducted research among CMA Insiders to identify telecom ownership and usage among Country Music Consumers. The primary research objectives were to determine current cell phone, tablet and mobile carrier usage and brand affinity, identify device upgrade and carrier loyalty opportunities and define daily mobile device behaviors among this consumer segment.   Download Infographic Members: ... »

On the Road to Vehicle Purchase with Country Music Consumers

On the Road to Vehicle Purchase with Country Music Consumers

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Snack Time with Country Music Consumers

Snack Time with Country Music Consumers

CMA conducted research among CMA Insiders, a proprietary Country Music Consumer panel, to identify the snack eating habits and preferences of Country Music Consumers.   Download Infographic Members: Download Full Study »

Country Music Consumers and Retail Shopping

Country Music Consumers and Retail Shopping

CMA conducted research among CMA Insiders, a proprietary Country Music Consumer panel, to identify retail shopping habits of Country Music Consumers. Download Infographic Members: Download Full Study »

Health & Wellness Among Country Music Consumers

Health & Wellness Among Country Music Consumers

CMA conducted research among CMA Insiders, a proprietary Country Music Consumer panel, to identify the health and wellness habits among Country Music consumers. Download Infographic Members: Download Full Study »

Holiday Shopping and the Country Music Consumer

Holiday Shopping and the Country Music Consumer

CMA conducted research among CMA Insiders, a proprietary Country Music Consumer panel, to identify Holiday retail shopping habits of Country Music Consumers. Download Infographic Members: Download Full Study »

Head Back to School with Country Music Consumers

Head Back to School with Country Music Consumers

Country Music Consumers are gearing up to shop and send the kids back to school. Check out this quick “shopping list” of their shopping habits and plans. Members: Download Full Study »

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