Research

CMA Releases Research on International Country Music Consumer Habits During CMA Music Festival

CMA Releases Research on International Country Music Consumer Habits During CMA Music Festival

NASHVILLE – With attendees from every state and 25 foreign countries, CMA Music Festival provided a unique platform to release findings from a recent research study on International Country Music Consumer Habits Saturday, June 11 in Nashville. The presentation was given by CMA Senior Director of Market Research Karen Stump. Chairman of the CMA International Committee Rob Potts welcomed the audienc... »

CMA Reports 15 Percent of Country Music Listeners Are Top-Tier Spenders

CMA Reports 15 Percent of Country Music Listeners Are Top-Tier Spenders

Seventy-Eight Percent of High-Spending Music Consumers Listen to Country Music Daily Across Multiple Platforms NASHVILLE – The Country Music Association’s latest consumer research took a deep look at top-tier music listener purchases with data revealing that spending for this audience is at $800* or more in the past 12 months – a level which applies to nearly 15 percent of overall Country Music li... »

CMA Announces Key Consumer Research Findings During Member Webinar

CMA Announces Key Consumer Research Findings During Member Webinar

Results of Study Released Weekly in May NASHVILLE – CMA, Country Music’s premier trade association, released key findings Tuesday from an extensive consumer research initiative: “Understanding Today’s Shifting Consumer Landscape and Changing Country Music Audiences, Music Choices, and Behaviors.” The results are being made available to CMA members during weekly one-hour webinars in May. The theme ... »

CMA To Release Consumer Research Results Throughout May Via Weekly Webinars For Members

CMA To Release Consumer Research Results Throughout May Via Weekly Webinars For Members

NASHVILLE – CMA, Country Music’s premier trade association, will release key findings from an extensive consumer research initiative to members in May. The information will be released via three weekly webinars beginning Tuesday, May 3. “Empowering our members and the industry with timely information about our consumers is central to our mission,” said Sarah Trahern, CMA Chief Executive Officer. “... »

CMA Research: Automotive Purchase Plans

CMA Research: Automotive Purchase Plans

CMA conducted research to better understand the Automotive purchase plans of Country Music Consumers. Download Infographic Members: Download Full Study »

CMA Research: Credit Card Usage

CMA Research: Credit Card Usage

CMA conducted research to better understand Credit Card attitudes, usage and behaviors among Country Music Consumers. Download Infographic Members: Download Full Study »

CMA Presents Consumer Music Discovery Research To Association Members

CMA Presents Consumer Music Discovery Research To Association Members

NASHVILLE – The Country Music Association presented Music Discovery Research to CMA members today at the annual membership meeting in Nashville. Research was conducted to evaluate music discovery behaviors among music fans, including Country and other top genres. Additionally, the study sought to identify top music discovery sources and their impact on music purchasing. “An important part of our m... »

Holiday Shopping Behaviors Among Country Music Consumers

Holiday Shopping Behaviors Among Country Music Consumers

CMA conducted research among CMA Insiders to identify holiday shopping habits of Country Music Consumers. Get a jump on holiday campaigns with country music consumers with these insights about their buying habits for the upcoming holidays. Download Infographic Members: Download Full Study »

Mobile Device Ownership and Activities Among Country Music Consumers

Mobile Device Ownership and Activities Among Country Music Consumers

CMA conducted research among CMA Insiders to identify telecom ownership and usage among Country Music Consumers. The primary research objectives were to determine current cell phone, tablet and mobile carrier usage and brand affinity, identify device upgrade and carrier loyalty opportunities and define daily mobile device behaviors among this consumer segment.   Download Infographic Members: ... »

Snack Time with Country Music Consumers

Snack Time with Country Music Consumers

CMA conducted research among CMA Insiders, a proprietary Country Music Consumer panel, to identify the snack eating habits and preferences of Country Music Consumers.   Download Infographic Members: Download Full Study »

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