Research

Holiday Shopping Behaviors Among Country Music Consumers

Holiday Shopping Behaviors Among Country Music Consumers

CMA conducted research among CMA Insiders to identify holiday shopping habits of Country Music Consumers. Get a jump on holiday campaigns with country music consumers with these insights about their buying habits for the upcoming holidays. CMA Members can access the full study at my.CMAworld.com. »

Mobile Device Ownership and Activities Among Country Music Consumers

Mobile Device Ownership and Activities Among Country Music Consumers

CMA conducted research among CMA Insiders to identify telecom ownership and usage among Country Music Consumers. The primary research objectives were to determine current cell phone, tablet and mobile carrier usage and brand affinity, identify device upgrade and carrier loyalty opportunities and define daily mobile device behaviors among this consumer segment.   CMA Members can access the ful... »

On the Road to Vehicle Purchase with Country Music Consumers

On the Road to Vehicle Purchase with Country Music Consumers

CMA Members can access the full study at my.CMAworld.com. »

Snack Time with Country Music Consumers

Snack Time with Country Music Consumers

CMA conducted research among CMA Insiders, a proprietary Country Music Consumer panel, to identify the snack eating habits and preferences of Country Music Consumers.   CMA Members can access the full study at my.CMAworld.com. »

Country Music Consumers and Retail Shopping

Country Music Consumers and Retail Shopping

CMA conducted research among CMA Insiders, a proprietary Country Music Consumer panel, to identify retail shopping habits of Country Music Consumers. CMA Members can access the full study at my.CMAworld.com. »

Health & Wellness Among Country Music Consumers

Health & Wellness Among Country Music Consumers

CMA conducted research among CMA Insiders, a proprietary Country Music Consumer panel, to identify the health and wellness habits among Country Music consumers. CMA Members can access the full study at my.CMAworld.com. »

Holiday Shopping and the Country Music Consumer

Holiday Shopping and the Country Music Consumer

CMA conducted research among CMA Insiders, a proprietary Country Music Consumer panel, to identify Holiday retail shopping habits of Country Music Consumers. CMA Members can access the full study at my.CMAworld.com. »

Head Back to School with Country Music Consumers

Head Back to School with Country Music Consumers

Country Music Consumers are gearing up to shop and send the kids back to school. Check out this quick “shopping list” of their shopping habits and plans. CMA Members can view the entire Back to School study.  Click to visit the CMA Member website, My.CMAworld.com. »

New Research: Country Music Fans are Logging-on For Digital Downloads and Holiday Shopping

New Research: Country Music Fans are Logging-on For Digital Downloads and Holiday Shopping

CMA Research Study Examines Holiday Activities, Shopping Outlets, and Top Gifts Among Country Consumers NASHVILLE – Recent CMA research shows that Country Music fans are embracing the holidays with plans to engage in several seasonal traditions, including the use of modern technology. Holiday entertaining expenditures are expected to be strong with nearly half of Country Music fans planning to hos... »