SRO Awards

CMA’s SRO (Standing Room Only) event started in 1972, when CMA held a seminar to present Country Music talent to fair managers from across the United States and Canada. Bringing together talent buyers, concert promoters, artists, support services, venues, and many other members of the Country Music community, this International Entertainment Expo honored and celebrated the live entertainment industry and its leaders.

Originally known as the Annual Fair Buyers Seminar, the three-day event held a number of titles including Talent Buyers Seminar (1974-1984) and Talent Buyers Entertainment Marketplace (1985-1989), eventually becoming SRO in 1990.

In 1985, the first-ever SRO Award was presented to talent buyer, Harry A. “Hap” Peebles, of Harry Peebles Agency in Kansas City. Continuing through the ‘80s and much of the ‘90s, CMA presented dozens of SRO Awards in more than 15 categories to honor the outstanding achievements of Country artists and touring industry leaders, including venues, clubs, agencies, publicists and service companies.

After 15 years, the SRO Awards returned in 2012 to celebrate the Country Music touring industry and the people who continue to promote and sustain America’s favorite live entertainment format!



Each qualified voter will receive an email from CMA’s official online service provider, Election Services Corporation.

If you have misplaced your ballot, contact ESC at or by phone at (866) 720-4357. (International callers dial 516-688-7013.)


SRO Awards Categories

  • Business Manager of the Year
  • Coach/Truck Driver of the Year
  • FOH (Front of House) Engineer
  • Lighting Director of the Year
  • Manager of the Year
  • Monitor Engineer of the Year
  • Production Manager of the Year
  • Publicist of the Year
  • Talent Agent of the Year
  • Talent Buyer/Promoter of the Year
  • Tour Caterer of the Year
  • Tour Manager of the Year
  • Touring Musician of the Year (approved and implemented in 2011)
  • Venue of the Year
  • Tour Video Director of the Year