ABC's 'CMA Music Festival:Country's Night To Rock' Gains Viewers Year to Year and Wins From 9-11 PM Scott Frans August 4, 2016 Wednesday (8/3/16) – ABC Total Viewer and Adult 18-49 Projections: “CMA Music Festival: Country’s Night to Rock”: L3 = 5.9 million/1.3 rating and L7 = 6.0 million/1.4 rating Live + Same Day Results: “CMA Music Festival: Country’s Night to Rock” (8:00-11:00 p.m. – 5.5 million and 1.1/4 in AD18-49): With its 3-hour broadcast of the “CMA Music Festival: Country’s Night to Rock,” ABC took second on Wednesday among Total Viewers (5.5 million) and Adults 18-49 (1.1/4-tie), while finishing No. 1 on the night in Adults 25-54 (tie), Adults 18-34 and across key Women (W18-34/W18-49/W25-54). Moving up to take the lead at 9 p.m. after CBS’ “Big Brother,” the show ranked No. 1 in Total Viewers and Adults 18-49 in each half-hour from 9-11 p.m. Building from its first hour to its final hour by 10 percent in Total Viewers and by 20 percent among Adults 18-49, the “CMA Music Festival: Country’s Night to Rock” won the 10 o’ clock hour over NBC’s “Night Shift” by 1.0 million viewers and by 50 percent in Adults 18-49 (1.2/5 vs. 0.8/3). “CMA Music Festival: Country’s Night to Rock” was up 6 percent year to year in Total Viewers (5.5 million vs. 5.2 million) and steady with its year-ago telecast (on Tuesday, 8/4/15) in Adults 18-49 (1.1/4 vs. 1.2/4). ABC delivered its 2nd strongest non-sports Wednesday this summer in viewers and young adults. Projections Rationale: Lifts vs. L+SD are based on 2015-16 season averages for originals (excluding the premiere). Returning shows: Profile based on same show (either premiere or averages for originals). New Series: Based on similar series. A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate Nielsen measure to gauge the size of the TV audience. Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 8/3/16. COPYRIGHT ©2016 American Broadcasting Companies, Inc. All photography is copyrighted material and is for editorial use only. Images are not to be archived, altered, duplicated, resold, retransmitted or used for any other purposes without written permission of ABC. Images are distributed to the press in order to publicize current programming. Any other usage must be licensed. Photos posted for Web use must be at the low resolution of 72dpi, no larger than 2×3 in size.