mmyers

CMA HIRES TYLER TORTI AS SENIOR DIRECTOR OF CREATIVE CONTENT

NASHVILLE—The Country Music Association has announced the addition of Tyler Torti, who joins as Senior Director of Creative Content. Torti comes from The Coca-Cola Company where he was Creative Lead of Digital Innovation. Torti’s previous work included evangelizing and implementing new retail and marketing technology for
15TH ANNUAL “CMA FEST” GENERATES ABC’S TOP SUMMERTIME NON-SPORTS TV NUMBERS AND EARNS NETWORK WIN IN TOTAL VIEWERS FOR THE NIGHT

NASHVILLE—“CMA Fest,” the three-hour primetime television special featuring the hottest acts in Country Music performing from Nashville, returned to television last night, Wednesday, Aug. 8. “A staple of network summertime television” (USA Today) and “the most important stage in country music (outside of awards shows)”