CMA HIRES TYLER TORTI AS SENIOR DIRECTOR OF CREATIVE CONTENT

CMA HIRES TYLER TORTI AS SENIOR DIRECTOR OF CREATIVE CONTENT

NASHVILLE—The Country Music Association has announced the addition of Tyler Torti, who joins as Senior Director of Creative Content. Torti comes from The Coca-Cola Company where he was Creative Lead of Digital Innovation.

Torti’s previous work included evangelizing and implementing new retail and marketing technology for The Coca-Cola Company’s customers and bottlers. Prior to that, Torti worked at Coca-Cola Studios as Creative Producer, where he led creative content strategy and execution, crafted marketing communications across multiple channels and oversaw design and production.

At CMA, Torti’s responsibilities include leading development of video and social content, overseeing creative development and production and cultivating strategic plans for CMA’s content distribution platforms.

Torti is a Nashville native and graduate of Belmont University with a BA in English. He reports to CMA Chief Marketing Officer Damon Whiteside.

Tyler Torti joins the Country Music Association as Senior Director of Creative Content. Photo credit: Courtesy of Tyler Torti