CMA Makes Mark at 2017 Country Radio Seminar

CMA Makes Mark at 2017 Country Radio Seminar

NASHVILLE—As thousands of Country radio broadcasters traveled to Nashville for Country Radio Seminar (CRS), CMA hosted key events to welcome attendees, share valuable insights revealing the power of the Country Music radio consumer, and offer best practices regarding entries for the CMA Broadcast Awards.

CMA rolled out the welcome mat for CRS attendees Wednesday during the welcome reception at the Omni Hotel. CMA Chief Marketing Officer Damon Whiteside shared opening remarks about the strength of the format and gave the audience a recap of the success of “Forever Country,” the hit single and music video honoring the 50th Anniversary of the CMA Awards.   

“In the 60 years since CMA was founded, Country Music has grown in a way the Association’s visionary founders could have only imagined,” said Whiteside. “Today the Country Music genre is stronger than ever and has become the single largest radio format, a direct result of the tireless efforts of the men and women working in Country radio.” 

On Thursday, CMA’s research team showcased data revealing the spending power of Country radio listeners compared to listeners of other popular radio formats. The presentation provided the radio industry with key insights regarding how advertisers can connect with the Country Music radio audience across six key categories—retail, communications, financial services, automotive, restaurants, and travel—accounting for more than $1.4 billion in annual radio ad spending. To view “Trending and Spending: The Country Music Radio Consumer” research deck, visit CMA’s research page by clicking here. CMA members can visit for exclusive studies.

“With an attractive and brand-loyal base of listeners that are over-indexing in spending among the categories that are investing the most on radio advertising, Country radio is a valuable channel for advertisers to reach a highly engaged, more affluent consumer,” said Karen Stump, CMA Senior Director of Market Research. 

Rounding out CMA’s formal events at CRS was Friday’s breakout session, “And the CMA Broadcast Award Goes to…,” with CMA Senior Director of Awards and Industry Relations Brandi Simms. CMA National Broadcast Personality of the Year and Board member Lon Helton also spoke on the panel. Hundreds of Country radio stations and personalities vie for the prestigious CMA Broadcast Awards each year, so attendees learned eligibility requirements and best practices for Broadcast Awards consideration.

“The growth and vitality of Country Music is directly impacted by the passion and support of Country radio,” said Simms. “The CMA Broadcast Awards is our opportunity to recognize those stations and personalities advancing artist’ careers and, ultimately, reinforcing our mission to elevate awareness of the genre.”

When CMA was founded in 1958, less than 200 Country radio stations existed in the U.S. Today, Country is the No. 1 radio format, holding strong with more than 2,000 U.S. Country radio stations.

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