CMA To Release Consumer Research Results Throughout May Via Weekly Webinars For Members

CMA To Release Consumer Research Results Throughout May Via Weekly Webinars For Members

NASHVILLE – CMA, Country Music’s premier trade association, will release key findings from an extensive consumer research initiative to members in May. The information will be released via three weekly webinars beginning Tuesday, May 3.

“Empowering our members and the industry with timely information about our consumers is central to our mission,” said Sarah Trahern, CMA Chief Executive Officer. “CMA is a resource and a valuable repository for information that supports the business interests of all of our constituents.”

The theme of the weekly series is “Understanding Today’s Shifting Consumer Landscape and Changing Country Music Audiences, Music Choices, and Behaviors.”

The new CMA research findings on evolving consumer trends will undoubtedly have an impact on the genre and how Country Music’s future audiences will likely engage with music, according to Karen Stump, CMA Sr. Director of Market Research.

Each one-hour webinar will examine eye-opening changes coming from the new generation of Country Music fans and how those shifts will affect music behaviors and preferences.

Dates and Themes:

Tuesday, May 3 (2:00 PM/CT)
Tomorrow’s Music Consumer and Emerging Behaviors

Tuesday, May 10
(2:00 PM/CT)
New Ownership Beliefs and Music Spending Profiles

Tuesday, May 17
(2:00 PM/CT)
The Fan Economy Difference

The research was conducted during the fourth quarter of 2015 among music consumers throughout the United States. CMA partnered with The Futures Company as its strategic insight consultant due to their world leading expertise in generational and demographic trends and motivations.

For more information about CMA’s initiatives and events, visit For information about the series, contact

About The Futures Company: The Futures Company is an award-winning, global strategic insight and innovation consultancy. The Futures Company was formed in 2008 from the coming together of The Henley Centre, HeadlightVision, and Yankelovich. The Futures Company is a Kantar company within WPP with teams in Europe, North America, Latin America, and Asia.

About CMA:Founded in 1958, the Country Music Association was the first trade organization formed to promote a type of music. In 1961, CMA created the Country Music Hall of Fame to recognize artists and industry professionals with Country Music’s highest honor. More than 7,450 music industry professionals and companies from around the globe are members of CMA. The organization’s objectives are to serve as an educational and professional resource for the industry and advance the growth of Country Music around the world. This is accomplished through CMA’s core initiatives: the CMA Awards, which celebrates its 50th Anniversary in 2016; the CMA Music Festival, which benefits music education and is taped for a three-hour TV special; and “CMA Country Christmas,” featuring Country artists performing original music and Christmas classics. All of CMA’s television properties will air on the ABC Television network through 2021.