CMA VISITS EUROPE AND THE U.K. DURING C2C: COUNTRY TO COUNTRY FESTIVAL

CMA VISITS EUROPE AND THE U.K. DURING C2C: COUNTRY TO COUNTRY FESTIVAL

The Country Music Association visited Europe and the U.K. last week with stops in Berlin, Amsterdam and London as part of C2C: Country to Country festival, bringing CMA’s new international artist-focused touring series, Introducing Nashville, to fans in Berlin and Amsterdam, followed by a return CMA Songwriters Series performance in London.

As part of CMA’s international expansion initiatives, Introducing Nashville provides a platform to introduce artists to new audiences around the globe. The touring series brought Lindsay Ell, Lauren Jenkins and Logan Mize to European fans for the first time, opening the mainstage at C2C Berlin at the Verti Arena Berlin on Saturday, March 2 in addition to performing as part of C2C Amsterdam at AFAS Amsterdam on Monday, March 4. Introducing Nashville brings the unique Nashville-style songwriter’s round to each city, with artists appearing on stage together in an acoustic lineup, introducing their songs and sharing highlights of their careers and personal stories. Fans in Berlin were captivated with this songwriter’s round type of experience, completely engaged and clapping along, getting to know the artists through their stories.

Following stops in Berlin and Amsterdam, CMA’s critically acclaimed CMA Songwriters Series returned to London’s indigo at The O2 Thursday, March 7, kicking off C2C London with a sold-out performance. Hosted by Cam, the lineup included hit Nashville songwriters and artists including Jimmie Allen, Ross Copperman, Travis Denning and Laura Veltz. Cam hosted what became a spirited, humorous and at times moving songwriters round, with each artist openly sharing their songs’ meanings and inspirations. Both Denning and Veltz made their first-ever international appearances. The performance marked the sixth London appearance and third consecutive sold-out CMA Songwriters Series during C2C.

While in London, CMA presented two awards in recognition of individuals for their efforts in spreading the Country genre internationally. British Country duo Ward Thomas received the CMA Jeff Walker Global Country Artist Award during the CMA Songwriters Series show, as Cam surprised both artists with the award before the other songwriters on stage urged them to perform their song “Cartwheels.” BBC Radio 2 Radio Host Baylen Leonard was presented with the CMA International Country Broadcaster Award by Bob Shennan, BBC Director, Radio & Music and CMA Board member, during CMA’s U.K. Task Force meeting in London on Friday, March 8.

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(L-R): Lindsay Ell, Lauren Jenkins and Logan Mize open the mainstage at C2C Berlin Sunday, March 2 at the Verti Arena Berlin. Photo Credit: Kai Heimberg/CMA
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(L-R) Jimmie Allen, Ross Copperman, Cam, Laura Veltz and Travis Denning perform at the sold-out CMA Songwriters Series show Thursday, March 7 at London’s indigo at The O2.
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(L-R) Jimmie Allen, Travis Denning, Cam, Laura Veltz and Ross Copperman perform at the sold-out CMA Songwriters Series show Thursday, March 7 at London’s indigo at The O2. Photo Credit: Luke Dyson/CMA
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British Country duo Ward Thomas is presented with the CMA Jeff Walker Global Country Artist Award during the sold-out CMA Songwriters Series show Thursday, March 7 at London’s indigo at The O2. (L-R): Damon Whiteside, CMA Chief Marketing Officer, Roland Hill, WTW Music, co-manager of Ward Thomas, Catherine Ward Thomas and Lizzy Ward Thomas of Ward Thomas, and Milly Olykan, CMA Vice President, International Relations and Development.
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BBC Radio 2’s Baylen Leonard receives the CMA International Country Broadcaster Award during CMA’s U.K. Task Force meeting in London on Friday, March 8. (L-R): Damon Whiteside, CMA Chief Marketing Officer, Bob Shennan, BBC Director, Radio & Music and CMA Board member, Baylen Leonard, BBC Radio 2 Radio Host, and Milly Olykan, CMA Vice President, International Relations and Development. Photo Credit: Luke Dyson/CMA