CMA COVID-19 WEBINAR SERIES

Our nation and industry are facing an unprecedented crisis. The global outbreak of coronavirus (COVID-19) is creating significant challenges for professionals at all levels and organizations of all sizes. CMA understands now more than ever it’s imperative that we assemble the necessary resources for both our members and the Country Music community at large. The programming offered in the coming months will help our industry prepare for a safe, successful, and sustainable future while coping with the now in these uncertain times.

In the spirit of collaboration, we are sharing the CMA Covid-19 Webinar Series complimentary with our industry at large. While free, a registration for each live webinar is required. Due to high demand, CMA expects each live webinar to reach a maximum capacity. The recordings of these webinars will be made available at the members only site, my.cmaworld.com. If you would like to share information or have suggestions for topics, please email membership@cmaworld.com.

Your professional and personal well-being continues to be our priority. CMA is committed to providing information on the rapidly evolving situation with Covid-19 with our industry.

CMA and SmithGeiger Webinars


These webinars are brought to you by CMA’s partnership with SmithGeiger. SmithGeiger is a global research and strategy firm based in Westlake Village California. The company, founded in 2001, counts many of the leading media companies and a growing number of Fortune 500 companies among its distinguished list of clients who turn to SmithGieger for actionable insights into changing consumer and media behaviors. All webinars are presented by Andrew Finlayson, EVP Digital Media Strategies.

YOUR CHANGING AUDIENCE AND CONSUMER – NEW RESEARCH

Thursday, April 30 at 11:00am CT

It is often said the most valuable question any business should be able to answer is, “How is my customer changing?”
Be the first to see the latest COVID-19 research insights on consumer behavior from CMA in a study done in partnership with the international research and consulting company SmithGeiger. We surveyed 1,300 Americans to uncover their shifts in media and shopping behavior during this unique time. Learn what people are doing right now and what they anticipate doing soon including use of stimulus checks. Click here to access the “Your Changing Audience and Consumer – New Research” slides.

LEADING WITH CLARITY – COVID-19 COMMUNICATIONS

Thursday, May 7 at 12:00pm CT

The business leaders of today need to keep their stakeholders safe and informed.
The need to effectively communicate with your employees and customers has never been more important. Join CMA and experts on crisis communications from the international research and consulting company SmithGeiger to hear the latest insights into what are some of the unique employee and management communication challenges created by the COVID-19. Learn what are some of the topics you need to be prepared for and how to effectively get any message across to an audience during this time of uncertainty.

GETTING BACK TOGETHER – VENUE AND EVENT HEALTH PLANNING

Tuesday, May 12 at 1:00pm CT

Your audiences are anxious to get back to being together – but what is the new normal today for safe events?
The reopening of venues and the events that will start to take place require new thinking and preparation in the time of COVID-19. Join CMA and the team at SmithGeiger to explore what are the top issues in staging events and group activities (including those in your place of business). Learn what are the respected resources that your team can turn to and how to stay up to date on the latest guidance. Click here to access the “Getting Back Together – Venue and Event Health Planning” slides.

MARKETING TO AUDIENCES – WHAT ARE THE CREATIVE APPROACHES

Tuesday, May 19 at 1:00pm CT

Smart brands and companies know that now is not the time to hide from the audience – instead it is a time for leadership.
Connecting with audiences requires you understand the three concepts of successful advertising in the stressful world of COVID-19. Join CMA and the international research and consulting company SmithGeiger as they walk you through examples and ideas of advertising today. Learn what are some of the top concepts in connecting with consumers with the right approach that reflects their personal needs.

CMA & Onsite

EMBRACING THE UNKNOWN WITH ONSITE

Thursday, May 21 at 11:00am CT

Join us as we welcome Miles Adcox, Onsite CEO, and Marc Pimsler, Clinical Specialist to discuss prioritizing our emotional health and finding connection and groundedness, even when the world around us is shaky. In these uncertain times, it has been more apparent than ever that control is just an illusion. What happens when we let go of that illusion? How can we begin to embrace the unknown?

Other Webinars