The Power of Country Music and CMA Featured at Music Biz 2014

The Power of Country Music and CMA Featured at Music Biz 2014

NASHVILLE – The Country Music Association announced today the organization’s first-time participation in the Music Business Association’s (Music Biz) flagship event, Music Biz 2014, with a deep dive into the Country Music consumer.

“Participation in this event is an extension of CMA’s ongoing mission to advance Country Music and help develop new business opportunities for the industry,” said CMA Sr. Vice President of Partnerships and Marketing Damon Whiteside. “Providing a forum to discuss our Country consumer at comprehensive music industry events such as Music Biz 2014 is a valuable platform for reaching an important segment of the music industry that is hungry to gain insights into the healthy Country Music business.”

The Music Business Association (Music Biz), formerly NARM, and, have partnered with CMA to program this year’s Country Music Meetup, which will be held on Thursday, May 8 (2:15-4:05 PM/PT) at the Hyatt Regency Century Plaza in Los Angeles. The event is the latest in Music Biz’s series of genre-specific Meetups and the first to be organized by CMA.

Content includes a panel moderated by Whiteside that will explore how artists and record labels can more effectively harness the digital space through data and best-in-class examples of successful music campaigns. Nielsen Entertainment will be on hand to reveal a new study that features a look at everything from demographic and lifestyle habits to where consumers seek entertainment, spending, and more.

Confirmed panels and participants include:
Country Music Goes Digital
2:15–3:05 PM/PT
Moderator, Damon Whiteside, Sr. VP Partnerships and Marketing, CMA
Emily Cohen, Rdio
Kevin Grosch, Made in Network
Eric Zino, Shazam

A 360 View of the Country Music Listener
3:15-4:04 PM/PT
Moderator, Karen Stump, Sr. Director Research, CMA
Julianne Schiffer, Nielsen Entertainment

Music Biz has been generous to offer CMA members a discounted fee of $50 to attend this special CMA-produced program. This discounted, one-day pass allows access to all Music Biz 2014 programming May 8 (2:00-6:00 PM/PT), as well as a cocktail reception from 6:00-7:00 PM/PT that night. To take advantage of this offer, contact Nicole Hennessey at or call (856) 313-5532 and mention code “CMADay50.”

Music Biz 2014, which will be held Tuesday through Thursday, May 6-8, is the music industry’s premier event, giving the commerce and content sectors a place to meet with trading partners, network with new companies, and learn about new trends and products. CMA members may attend the full Music Biz 2014 event for $299. To take advantage of this special offer, you must not currently work for a Music Biz member company. Simply use code “CMA299” on the Non-Member Full Registration ticket price at

About CMA: Founded in 1958, the Country Music Association was the first trade organization formed to promote a type of music. In 1961, CMA created the Country Music Hall of Fame to recognize artists and industry professionals with Country Music’s highest honor. More than 7,000 music industry professionals and companies from around the globe are members of CMA. The organization’s objectives are to serve as an educational and professional resource for the industry and advance the growth of Country Music around the world. This is accomplished through CMA’s core initiatives: the CMA Awards, which annually recognize outstanding achievement in the industry; the CMA Music Festival, which benefits music education and is taped for a three-hour TV special; and “CMA Country Christmas,” featuring Country artists performing original music and Christmas classics. All of CMA’s television properties will air on the ABC Television network through 2021.