Texaco to Sponsor Luke Bryan's "Dirt Road Diaries Tour"

Texaco to Sponsor Luke Bryan's "Dirt Road Diaries Tour"

Artist: Luke Bryan

Brand: Texaco


Partnership Details

Texaco will sponsor the remaining dates of Luke Bryan‘s “Dirt Road Diaries” tour.  Texaco will also sponsor consumer giveaways through a variety of channels including Katz Media Group.  The prizing for the sweepstakes includes ticket to the tour and tickets to the CMA Awards.

“Since 2011, we have focused on Country Music as a platform with the intent to build consumer loyalty among millions of Country Music fans that we know exist throughout the U.S. but also predominantly in the Southeast,” said Carrie Holt, integrated marketing and Texaco brand manager at Chevron Products Company. “We looked at several possible artist candidates, but we landed on Luke because he shares a lot of the same attributes of the brand. He’s incredibly genuine, his live performance brings a level of energy to the stage that is not matched in my opinion.”

Click to read the full article on Billboard.com.