Partnerships

CMA Partnership Opportunities

Country Music has more than 106+ million loyal fans

WITH SIGNIFICANT BUYING POWER

$100.9 B – Travel
$70.9 B – Home Improvement
$100.9 B – Electronics
$100.9 B – Media and Entertainment
54% Female | 46% Male
57% – 18-49 (33% – Millenials)
$78k – Avg. HHI

CMA IS YOUR CONNECTION TO COUNTRY

BECOME A PARTNER

The artists fans love. The events fans want to go to. The access they can’t get anywhere else. With CMA’s famed events, nationally televised specials, and unique experiences, Country Music fans connect with their favorite artsts in a way unlike any other genre of music. Let CMA connect your brand to Country Music’s biggest fans….and events.

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THE ULTIMATE COUNTRY MUSIC FAN EXPERIENCE

89,500+ FANS FROM ALL 50 STATES AND 20 COUNTRIES

Every summer, tens of thousands of country music fans from all over the world move in to Nashville for four days to experience CMA Music Festival – four days of music from hundreds of artists including live concerts, meet & greets, autograph signings, celebrity sporting events, and more. The 2018 CMA Music Festival will begin on Thursday, June 7, 2018 and conclude on Sunday, June 10, 2018. The 4-day music festival will be held in downtown Nashville, TN and is expected to host 90,000+ fans daily. It is among the most visited and largest music festivals in the world.

COUNTRY MUSIC’S BIGGEST NIGHT

CELEBRATING AMERICA’S MUSIC FOR MORE THAN 51 YEARS

Nearly 14 million Country Music fans celebrated the 50th anniversary of the CMA Awards this past November by tuning into the second most-watched award show on television. This year we celebrate the 51st Annual CMA Awards, November 8 on ABC and you can be a part of it. Partnership packages can include in-show integrations, backstage assets, premium tickets, brand exposure on owned digital platforms and social media content.

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AVAILABLE ASSETS

• Use of IP
• Event Tickets
• Onsite Brand Activations
• Consumer Sweepstakes
• Customized Digital Fan Content

• Brand placement on owned platforms
• Brand messaging on official social channels
• Category Exclusivity
• Presenting Status
• In-show brand integrations