CMA FEST PRESENTED BY SOFI REVEALS NEW FAN ALLEY EXPERIENCE AND 2025 LINEUP OF RETURNING AND FIRST-TIME PARTNERS
SoFi, CELSIUS, Chevrolet, Dr Pepper, Good Molecules, Wild Turkey and More
Bring Unforgettable Experiences to Fans in Downtown Nashville
CMA Fest presented by SoFi is excited to announce this year’s lineup of new and returning brand partners elevating the fan experience throughout downtown Nashville. As part of an enhanced festival footprint, CMA Fest is also debuting a new Fan Alley—a reimagined activation area located between the Chevy Riverfront Stage and Dr Pepper Amp Stage. Framed by the Cumberland River, this energetic corridor features immersive activations, giveaways, and surprise moments from top brand partners, creating a must-visit hub in the heart of downtown Nashville.
This year marks a historic moment, as SoFi becomes the first-ever presenting partner of CMA Fest—a natural fit given the strong alignment between SoFi’s commitment to helping people achieve financial independence to realize their ambitions and CMA’s mission to support and elevate the Country Music community. As part of this multiyear partnership, SoFi is rolling out premium perks for members throughout the festival, including 25% cash back on select merchandise and concession purchases as well as access to the SoFi Plus Lounge at Riverfront Station, complete with private bar, air conditioning, free swag, surprise perks, and indoor restrooms. Members will also have chances to win tickets to the nightly shows at Nissan Stadium.
Also returning are several CMA Fest staples including Busch Light, CELSIUS, Chevrolet, Dr Pepper, Good Molecules, Hard Rock, NÜTRL Vodka Seltzer, and Wild Turkey.
Chevrolet, CMA’s longest-standing partner, returns with a major presence as the Official Ride of CMA Fest with two stages—the Chevy Riverfront Stage at Riverfront Park, and the Chevy Vibes Stage located at Walk of Fame Park. Chevrolet will also have their Performance and EV line-up on display outside of Schermerhorn Symphony Center, and visitors are encouraged to stop by the Chevy Recharge Lounge to cool off and get a complimentary ride around CMA Fest at the “Catch A Chevy” hub at 1 Symphony Place & 3rd Avenue.
New for 2025, BODYARMOR will help fans beat the heat as the official sponsor of the CMA Fest Hydration Stations, offering free refreshment stops throughout the footprint. DUDE Wipes joins the festival with an immersive, fun-filled activation at Fan Fair X inside Music City Center and free product sampling at select outdoor restrooms to keep festival goers confidently clean. And beauty lovers can find iT Cosmetics inside Fan Fair X, offering free product samples throughout the weekend.
CELSIUS returns with double the excitement this year, bringing the energy to two fan-favorite locations. Stop by the two-story CELSIUS Saloon in Fan Alley to enjoy a complimentary, ice cold CELSIUS, cool off in shaded seating, and snap a photo at their signature hat wall. Also, back by popular demand: Fitness at Fest presented by CELSIUS, happening Friday and Saturday—where music meets movement for an energizing start to the day.
Wild Turkey returns to CMA Fest, once again raising a glass as the music festival’s official bourbon partner. Step into Wild Turkey Bourbon Square in Fan Alley, where Kentucky charm meets spirited celebration. Sip on timeless classics or discover a new favorite like the Nashville Cooler, the perfect mix of bourbon and frozen cola. From custom embroidery to playful photo ops that capture the magic of the moment, guests can immerse themselves in tons of live activations that highlight the brand’s Kentucky hospitality. With giveaways, good vibes, and more surprises in store, it’s more than a stop.
Anheuser-Busch, the Official Beer Sponsor of CMA Fest returns with Busch Light, along with NÜTRL Vodka Seltzer, the Official Vodka Seltzer Sponsor of CMA Fest. Fans who stop by the “Busch Country” experience inside Ascend Park can enjoy meet-and-greets with various Country artists, including Matt Stell and Riley Green on Thursday, Priscilla Block on Friday, and Jordan Davis on Saturday. Fans can snap a photo with NASCAR Cup Series driver Ross Chastain on Thursday, experience NASCAR racing simulators, and snag fun Busch Light merch—trucker hats, bottle openers, cooling bandanas, can coolers, and Blue Lemonade ice pops—while supplies last. Busch Light will also be offering its fan-favorite Busch Light Apple while supplies last each day at various times throughout the festival.
Good Molecules, the official Skin Care partner of CMA Fest, can be found throughout the festival providing fans with skincare sample packs to help them see a difference in their skin and festival visors—perfect for sunny days downtown. Returning this year is the “CMA Fest History Walk presented by Good Molecules” where fans can immerse themselves in a visual timeline of highlight moments spanning CMA Fest’s 52-year history along the John Siegenthaler Pedestrian Bridge downtown. Fans can also enjoy music from some of the newest and hottest breakthrough artists at the free Good Molecules Reverb Stage at Bridgestone Arena Plaza.
Dr Pepper, the Official Non-Alcoholic Carbonated Beverage Partner of CMA Fest, returns with its popular destination at the Dr Pepper Amp Stage in Ascend Park, offering live performances, giveaways and refreshing Dr Pepper samples throughout the day.
CMA Fest also welcomes first-time military activations from the United States Marine Corps, celebrating 250 years of service at “Marine Corps Alley” with equipment demos, a pull-up challenge, and performances by the world-famous 2nd Marine Aircraft Wing Band. The United States Navy features The Strike Group at Fan Fair X—a cutting-edge VR experience highlighting Navy STEM careers. In Fan Alley fans can test their reflexes with elite drills from the NSWAC, and on the Dr Pepper Amp Stage the U.S. Navy Band Country Current will perform live.
USTA (United States Tennis Association) is making their debut inside Fan Fair X, offering an interactive experience where fans can learn and play Red Ball Tennis, the newest sport sweeping tennis courts nationwide.
Also joining CMA Fest this year is “AMERICAN IDOL,” one of television’s most iconic talent platforms, offering aspiring artists the chance to audition in-person in front of a producer for the upcoming season airing in 2026 on ABC. Hosted during CMA Fest at Music City Center on Friday, June 6, “AMERICAN IDOL” auditions will provide fans with an up-close look at the star-making process and a unique opportunity to take their shot at stardom.
Other exciting new and returning brand partners include AARP, Dillard’s, Dolly Parton’s SongTeller Hotel, Idahoan, Kawasaki, Oris Watches, PATRÓN Tequila, Rock & Roll Denim, Roper, Schwarzkopf, SugarBee Apples, Tennessee Air National Guard, and Wickles Pickles, each bringing their unique brand energy to life across the CMA Fest footprint.
CMA Fest support is also being provided by marketing partners including ABC, Amazon Music, American Songwriter, Apple Music, Audacy, Circle Country, Country Living, the Country Music Hall of Fame® and Museum, Cumulus Media/Westwood One, ESPN, Fandango, Heartland, Holler, iHeartCountry, Major League Baseball, Music Choice, Music City Rodeo, Nashville Soccer Club, Nashville Stampede, Opry Entertainment Group, Pandora, Peloton, PEOPLE, SiriusXM, Spotify, Tennessee Titans, The Big 615 on TuneIn, and The Wiggles.
Official Stage sponsors for CMA Fest 2025 include:
Chevy Riverfront Stage – Presented by Chevrolet
Chevy Vibes Stage at Walk of Fame Park – Presented by Chevrolet
Dr Pepper Amp Stage at Ascend Park – Presented by Dr Pepper
Good Molecules Reverb Stage at Bridgestone Plaza – Presented by Good Molecules
Hard Rock Stage on Broadway – Presented by Hard Rock
About CMA Fest
For more than 50 years, CMA Fest has united the Country Music community, bringing fans, artists and industry professionals together for four unforgettable days in the heart of Nashville. What began in 1972 as Fan Fair® with just 5,000 attendees has evolved into the longest-running Country Music festival in the world, drawing an estimated 90,000 daily attendees. CMA Fest is more than a festival—it’s a celebration of the connection between artists and fans, featuring hundreds of performances and collaborations across multiple stages, once-in-a-lifetime moments, and the vibrant energy of Nashville, all fueling something bigger than the event itself. CMA Fest artists donate their time, turning their performances and appearances into purpose, with proceeds supporting music education through the CMA Foundation. This year marks the 22nd consecutive year that CMA has produced a summer music program to air as a network television special on ABC.
About the CMA Foundation
The CMA Foundation transforms lives through the power of music education. Established by the Country Music Association in 2011 and headquartered in Nashville, TN, the nonprofit 501(c)(3) invests in high-quality programs that ensure all students have access to music. In partnership with the music industry and like-minded nonprofits, the CMA Foundation directs research-informed funding where it makes the greatest impact—empowering music teachers through professional development, providing resources for classrooms and programs, and creating life-changing opportunities for students.
About SoFi
SoFi Technologies (NASDAQ: SOFI) is a one-stop shop for digital financial services on a mission to help people achieve financial independence to realize their ambitions. Over 10.9 million members trust SoFi to borrow, save, spend, invest, and protect their money – all in one app – and get access to financial planners, exclusive experiences, and a thriving community. Fintechs, financial institutions, and brands use SoFi’s technology platform Galileo to build and manage innovative financial solutions across 158.4 million global accounts. For more information, visit www.sofi.com or download our iOS and Android apps.
©2025 SoFi Technologies, Inc. All rights reserved.
For more information about CMA Fest, visit CMAfest.com. To access CMA Fest press materials, visit CMApress.com.
