Partnerships

CMA Partnership Opportunities

Country Music has more than 115 million loyal fans (18+)

WITH SIGNIFICANT BUYING POWER

$100.9 B – Travel
$70.9 B – Home Improvement
$100.9 B – Electronics
$100.9 B – Media and Entertainment
54% Female | 46% Male
57% – 18-49 (33% – Millenials)
$81.5k – Avg. HHI

CMA IS YOUR CONNECTION TO COUNTRY

BECOME A PARTNER

The artists fans love. The events fans want to go to. The access they can’t get anywhere else. With CMA’s famed events, nationally televised specials, and unique experiences, Country Music fans connect with their favorite artsts in a way unlike any other genre of music. Let CMA connect your brand to Country Music’s biggest fans….and events.

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THE ULTIMATE COUNTRY MUSIC FAN EXPERIENCE

FANS FROM ALL 50 STATES AND 36 COUNTRIES

Every summer, tens of thousands of Country Music fans from all over the world converge on Nashville to experience CMA Fest – four days of music from hundreds of artists including live concerts, meet & greets, autograph signings and more. CMA Fest takes place Thursday, June 7 through Sunday, June 10. The four-day music festival will be held in downtown Nashville and is among the most visited and largest music festivals in the world.

COUNTRY MUSIC’S BIGGEST NIGHT

CELEBRATING AMERICA’S MUSIC FOR MORE THAN 52 YEARS

Music lovers and fans celebrate the CMA Awards each November by tuning in to the longest-running annual music awards program on network television. Partnerships packages can include in-show integrations, backstage asset, premium tickets, brand exposure on owned digital platforms and social media content.

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AVAILABLE ASSETS

• Use of IP
• Event Tickets
• Onsite Brand Activations
• Consumer Sweepstakes
• Customized Digital Fan Content

• Brand placement on owned platforms
• Brand messaging on official social channels
• Category Exclusivity
• Presenting Status
• In-show brand integrations