CMA Research & Insights

CMA is the leading provider of Country Music Research and Audience Insights. Through an ongoing lens of tracking and analytics, we support the industry with actionable learnings that address audience growth, music consumption, and lifestyle purchasing to address the ever-evolving Country Music market landscape.

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Country Music Continues to Grow

Continuing significant growth, the Country Music Audience now reaches more than 139 million U.S. teens and adults due to a 9% listener growth rate over the past 5 years. The booming Country Music listenership is spurred by non-traditional markets and an increasingly more diverse audience.

  • More growth among Millennials than ever before
  • Increasing appeal among Hispanics
  • Growth across all regions of the map, including non-traditional market regions
  • More daily music listening versus other genres

Country Music Consumer Infographics


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