“THE 59TH ANNUAL CMA AWARDS” WELCOMES NEW AND RETURNING PARTNERS
With just one day until “The 59th Annual CMA Awards,” the Country Music Association announces new and returning partners for this year’s event, including American Express, Booking.com, Chevrolet, Delta Air Lines, Dr Pepper, SONIC®, and STRAUSS. Hosted by Lainey Wilson, Country Music’s Biggest Night™ broadcasts live from Bridgestone Arena in Nashville, Wednesday, Nov. 19 (8:00-11:00 PM/ET) on ABC and will be available next day on Hulu.
Chevrolet, CMA’s longest-standing partner, returns as the Official Vehicle of the CMA Awards. Chevy will have an on-site presence on the Red Carpet, a fan activation on Bridgestone Plaza, and a can’t-miss moment during the show with six-time CMA Award nominee this year Ella Langley.
Delta Air Lines returns as the Official Airline of the CMA Awards, giving fans an exclusive photo opportunity on the concourse at Bridgestone Arena to celebrate Country Music’s Biggest Night. Delta Air Lines also proudly serves as an official sponsor of the CMA Awards pre-telecast reception.
Joining the CMA Awards for the first time are Booking.com and SONIC®, with custom in-show content featuring Country Music superstars Jordan Davis and Lauren Alaina, respectively. SONIC® will also host the Red Carpet Fan Zone outside of Music City Center, giving fans the opportunity to have a front row seat as Country stars and celebrity talent arrive for the night’s festivities. VIP attendees will enjoy the backstage SONIC® Green Room, where they can customize soft drinks and savor fan-favorite SONIC® bites.
As the Official Workwear Partner of the CMA Awards, STRAUSS, represented by CEO Henning Strauss, is making its debut this year. The brand is elevating this year’s show with purpose-built gear that supports the skilled and tireless production crews behind the scenes of the CMA Awards. Through custom on-site activations and a dedicated ‘Road Crew Spotlight’ booth at the CMA Awards Media Remote, STRAUSS and CMA are honoring the people whose great work make great gigs possible.
A special thank you to this year’s in-kind sponsors: Barmen Bourbon, Coors Banquet, Coors Light, Fever-Tree, Glenfiddich Single Malt Scotch Whisky, Hahn Wines, Mingle Mocktails, Monkey Shoulder, PATRÓN Tequila, Timothy Maguire Chocolates, Tito’s Handmade Vodka, and VOSS Water.
Extensive support is being provided by marketing partners including Amazon Music, Apple Music, Audacy, Country Music Hall of Fame and Museum, Cumulus Media, Fandango, Heartland, iHeartMedia/Premiere Networks, Opry Entertainment Group, Pandora, PEOPLE, SiriusXM, Spotify and Variety, with widespread coverage across online, digital, print and broadcast platforms. SiriusXM and select iHeartMedia stations will also carry a simulcast of the CMA Awards.
For more information about “The 59th Annual CMA Awards,” visit CMAawards.com, subscribe to emails and follow CMA on Instagram, Facebook, TikTok, Threads and X. To be part of the conversation, use #CMAawards.
About the CMA Awards
First held in 1967, the CMA Awards is the longest-running, annual music awards program on network television. Each year, the show honors outstanding achievement in Country Music—celebrating the artists, songwriters, musicians, and industry professionals whose work has shaped the genre. Winners and nominees are determined by CMA’s Professional voting membership, reflecting the voices of their peers across the industry. The CMA Awards airs live on ABC, with next-day streaming available on Hulu, and is part of CMA’s television portfolio alongside “CMA Fest” and “CMA Country Christmas.”
For more information about becoming an official CMA Awards partner, visit CMAPartnerships.com.
